The widespread use of mobile devices is causing a deep and lasting change in consumer behavior. Customers now want immediate answers and demand ever more personalized services. For businesses, this

new situation implies having a very detailed understanding of their needs. Using big data can provide a good basic level of knowledge. Mobile devices also allow companies to stay closer to their customers, thanks to geolocalization. The final step will come with the Internet of Things and the real-time connection of everyday devices. This will open the door to new, more agile offers and products that evolve as people s needs do. In the meantime, it is vital to take advantage of big data. Many industries are seeing their business disturbed by new players with disruptive business models. That is why, in 2014, Capgemini expanded its big data offering and methodology to help clients develop effective data-driven business strategies.

More intimate Anticipating the needs of the end user

Today, it takes just nine days

to generate the equivalent of all the data created

by mankind before the year 2000.

Source: Taken from the IDC market analysis The Digital Universe in 2020

http://www.emc.com/collateral/analyst-reports/ idc-the-digital-universe-in-2020.pdf

60 CAPGEMINI2014 ANNUAL REPORT

COMPETITIVENESS + INNOVATION