M aking mobile a key differ- entiator Caixa s Mobile Transfor- mation Program began as

a simple idea: We live in a world that is changing fast due to digital. It was time to make the majority of our ser- vices available on mobile devices, for both customers and our workforce, explains Roberto Zambon, CIO, Caixa.

The goal is to position Caixa as a leader in the mobile delivery of banking ser- vices. Indeed, and as the 2014 World Retail Banking Report from Capgemini and Efma(1) states it (see page 40), customer satisfaction in banking is increasingly tied to the availability of

mobile services and the use of social media, especially among Generation Y customers.

Power of partnership We brought together our financial ser- vices and mobility expertise in a frame- work called the Enterprise Mobility Orchestrator. It covers all the phases of the mobile app development cycle from design and testing to production, delivery and support, says Alex Vieira, Vice-President, Financial Services, Capgemini, in charge of the relations with CAIXA. We partnered with IBM in order to use their MobileFirst technol- ogy platform. The Caixa project is the IBM s second largest implementation of this platform.

The Mobile Transformation Program is exactly what we expect from our part- nership with Capgemini: performance and agility for our customers and for our workforce. The Program will help

differentiate us from the competition. We are seen as more innovative, says Mr Zambon. Mobile services are the future of banking in Brazil, and we want to be the leader of that future.

Wide-scale deployment of the Mobile Transformation Program is currently underway. We are now bringing our expertise to bear on other challenges, including a new credit solution for Caixa s lending operations and a dedi- cated platform for the social programs that the bank manages on behalf of the government.

ROBERTO ZAMBON, CIO, CAIXA

Mobile services are the future of banking in Brazil, and we want to be the leader of that future.

More intimate

As Caixa s strategic partner, Capgemini is deeply involved in its IT transformation roadmap.

Caixa is Brazil s third largest bank with over 78 million customers. It provides retail and commercial banking and implements several public programs on behalf of the government.

(1) Efma is an association comprising 80% of the world s largest financial institutions.

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