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“We have just launched our Ticket Restaurante® program in Mexico. In the past, companies pro- vided their employees with benefi ts to do their shopping at the supermarket. Now, they are offering them the means of enjoying a healthy meal during their time at work. We rose to this new challenge by setting up a multi-discipli- nary team, 100% dedicated to this launch, that brought together people from Sales, Products and Affi liations. We intend to increase the size of our network two-fold in 2012 to 25,000 affi liates. We have also launched the "I love Ticket Restau- rante®" campaign to give the solution its own dis- tinctive personality. 46,000 benefi ciaries already

use Ticket Restaurante®, which is available both as a paper voucher and on smart cards. This market could represent almost one mil- lion people by 2016, as companies become increasingly aware of the need to help their employees gain access to healthy food."

INTERVIEW DIEGO FRUTOS Managing Director Edenred Mexico

I have hired an extra employee to cope with the increase in my clientele since I started accepting Ticket Restaurant® vouchers.

Thanks to Ticket Restaurant®, employees can eat in a large selection of restaurants, without having to spend too much. Employee motivation has improved and we have become more competitive on the jobs market.

Here in Latin America, it is sometimes diffi cult for employees to feed their families properly. This is where Ticket Alimentación® comes to their help.

Ticket Restaurant® is a simple solution that enables my employees to enjoy a balanced lunch under decent conditions.

With Ticket Alimentación®, I can buy more balanced and fresher products to feed my whole family.

My company is too small for me to invest in a cafeteria. Ticket Restaurant® has allowed me to offer a simple and effi cient solution to my employees to enjoy a decent lunch.

With Ticket Alimentación®, my employer has really boosted my purchasing power.

FFILIATE

ENEFICIARY

Krishna MAQUET

Le Pain Quotidien Ixelles

Belgium

The number of clients who eat in my restaurant at lunch time has risen sharply, thanks to Ticket Restaurant®.

With the Ticket Restaurant® card, we can deal with clients more quickly at the check-out when we are very busy. And it is a more secure means of payment than paper vouchers.

Thanks to Ticket Restaurant®, I can take my lunch outside the company every day and enjoy a real break before returning to work.

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enefi ciaryffi liate

FFILIATE

Flagship solutions Meal & Food

Food

Ticket Alimentación® increases benefi ciaries' purcha- sing power, while guaranteeing access to healthy food, not only for the employees, but for their families too. These vouchers can be used to purchase foodstuffs and essential goods in affi liated supermarkets and from local merchants. First launched by Edenred in 1983 in Mexico, this solution has since spread to other Latin American countries, including Brazil, and was more recently intro- duced in a number of central European countries, such as Bulgaria.

Meal

2012 marks the 50th anniversary of Ticket Restaurant®, the very fi rst meal coupon created in France by the Group in 1962, which employees can use to buy lunch outside their workplace in an affi liated restaurant or other food- service outlet of their choice. This solution is an alternative to corporate catering structures, particularly for small and medium-sized companies, and helps to foster employee loyalty by offering them a real lunch break and access to healthy food. The employer's fi nancial contribution to the meal, which covers all or part of the face value of the vou- cher, is most often partially exempt of social charges or tax, while for employees, this benefi t is usually exempt of income tax.

New solutions

At the end of 2011, Edenred launched the Ticket Restaurante® card in Mexico, where the company was already established as the market leader, thanks to Ticket Alimentación®. The new Law on Food Aid for Workers enables companies to offer food-related benefi ts to their employees. They can now benefi t from meal vouchers during the working week, in addi- tion to the vouchers used to buy foodstuff.

SUPPORTING NUTRITION POLICIES

The food programs proposed by Edenred meet the needs of companies and support public authorities which are keen to implement public health policies intended to promote a more balanced diet and attenuate the excess bodyweight-related issues observed in a growing portion of the population.