4 | Strategy Strategy | 5

Edenred forges and nurtures trusting relationships with Customers based on mutual interests and responsibility. The beauty of this virtuous circle is that everyone benefi ts.

Sharing

InnovationSimplicity

Performance

Entrepre- neurial spirit

A CULTURE BUILT ON 5 VALUES

A WINNING ECOSYSTEM

Edenred’s economic model is driven by underlying trends that promote a win-win relationship for all Customers.

A

S

B

Pa

Co

C

E

Co M M U N I T Y

through Edenred’s responsible attitude.

P U B L I C A U T H O R I T I E S

can effectively deploy their social and economic policies, thanks to Edenred.

B E N E F I C I A R I E S

appreciate the simplicity and convenience of service cards and vouchers in making their lives

easier and increasing their purchasing power.

A F F I L I AT E S

enjoy the assurance of higher revenue, improved customer retention and

secure transactions.

E M P L OY E E S

are Edenred’s most valuable asset. They value an environment that offers excellent

working conditions as well as training and career advancement opportunities. S H A R E H O L D E R S

who receive a sound return on their investment.

C L I E N T S

companies and public authorities can choose from a range of simple, effi cient, personalized solutions to: • enhance their appeal as employers through employee

benefi ts, • motivate their employees with incentives and rewards, • optimize their expense management.

A group at the heart of a unique ecosystem In a spirit of shared progress, Edenred supports people in our host countries by meeting basic or more

sophisticated needs. Edenred creates and develops new solutions every day that make life easier for

employees and citizens and improve the effi ciency of organizations.

OUR AMBITION

To be the referent of our Customers and generate strong and sustainable growth.

OUR MISSION

To create and develop solutions that make life easier for employees and im- prove the effi ciency of organizations. Edenred offers solutions that are simple for employees. Every day, more than 36 million people around the world use our solutions to purchase such things as food, transportation, healthcare, education and human services.

OUR BUSINESS

To design and deliver services to clients, companies or public sectors that enable them to offer benefi ciaries additional purpose-directed purchasing power. Benefi ciaries can use these funds to pur- chase the goods or services designated by the company or public authority from a select network of affi liated merchants.

OUR EXPERTISE

To ensure that the funds allocated by clients, companies and public sectors are effi ciently used as intended. Traceability of the allocated funds ensures that social programs offered by public authorities and governments are effi ciently deployed.

OUR BUSINESS MODEL

BENEFI- CIARIES Distribution of specifi c

purchasing power in the form of a voucher (card, paper, etc.)

Design and management

Exchange of a voucher (card, paper, etc.)

for goods or services

Reimbursement claim

Sale of the solution

CLIENTSAFFILIATES