36 CYCLEVIA
2024 ANNUAL REPORT
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2023 and 2024 have been key
years for CYCLEVIA in terms
of making its voice heard.
The f irst of its kind: the commu-
nication campaign rolled out for
the collection trials in Guade-
loupe conducted in partnership
with the Barbotteau group The
operation had several objectives
to encourage individuals and in
formal garages to use the new
system to educate people about
hazardous waste and at the
industry level to improve the quality of the oils collected so that they
can be properly recycled This ambitious campaign benef ited from wide
continuous and multichannel distribution in Guadeloupe CYCLEVIA is
already planning to adapt it in French Guiana in 2025
Jointly mobilised towards their audiences, CYCLEVIA and
the French Motor Sport Federation (FFSA) prepared to sign
a partnership in 2024 which will provide its f irst results in
2025. Able to rely on a large network of FFSA enthusiasts, this is
a real opportunity for the producer responsibility organisation
to relay best practice as regards oil change methods in both
the professional and personal arenas.
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CYCLEVIA’s transition to a
combined EPR scheme, announced
for 2025, is much more than a
change of structure. It is a real
transformation, both in terms of the
producer responsibility organisation’s
stance and its missions but also in
the nature of its relationships with
the various players in the sector In
this context communication plays
a key role with industry players it
will echo the new operational tools
that will be deployed in the f ield it
will be responsible for creating links
and trust to position CYCLEVIA as a
visible useful and reliable player for
waste oil holders
A general interest campaign
FFSA and CYCLEVIA,
in preparing the combined
EPR scheme
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in Guadeloupe
the beginning
of a partnership
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A key role
Communications
serving both general interest
and the industry
Included in the producer responsibility organisation’s specif ications documents, communications
play a dynamic role at CYCLEVIA. They rally stakeholders, whose interests sometimes diverge,
around a common goal, i.e., the industry’s circularity, and inform them of the innovations that
the producer responsibility organisation is striving to implement in the f ield, in both mainland
France and the French Overseas Territories.
COMMUNI-CATIONS
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