36 37 CYCLEVIA
2024 ANNUAL REPORT
We are a highly
technical EPR
scheme, at the
centre of many interactions
with other industries and
a multitude of stakeholders.
CYCLEVIA is constantly
seeking to forge new
partnerships, primarily
to develop new solutions
and give itself the means
to achieve its objectives.
The image of a brand
or organisation and
its recommendation power
are decisive. They are drivers
to attract and draw attention
to the messages of general
interest that we carry.
The FFSA will therefore
be an excellent partner.”
EXPERT VIEW
GUIREC POËNCES
Communications Manager
CYCLEVIA
2023 and 2024 have been key
years for CYCLEVIA in terms
of making its voice heard.
The f irst of its kind: the commu-
nication campaign rolled out for
the collection trials in Guade-
loupe conducted in partnership
with the Barbotteau group The
operation had several objectives
to encourage individuals and in
formal garages to use the new
system to educate people about
hazardous waste and at the
industry level to improve the quality of the oils collected so that they
can be properly recycled This ambitious campaign benef ited from wide
continuous and multichannel distribution in Guadeloupe CYCLEVIA is
already planning to adapt it in French Guiana in 2025
Jointly mobilised towards their audiences, CYCLEVIA and
the French Motor Sport Federation (FFSA) prepared to sign
a partnership in 2024 which will provide its f irst results in
2025. Able to rely on a large network of FFSA enthusiasts, this is
a real opportunity for the producer responsibility organisation
to relay best practice as regards oil change methods in both
the professional and personal arenas.
In 2024, CYCLEVIA became a member of the Circul’R
Club, a community of business stakeholders
committed to accelerating circularity in France.
By participating in the Club’s events, which bring
together around a hundred or so companies and
institutions, CYCLEVIA is open to the innovations and
initiatives of sectors other than its own and thereby
broadens its own mindset.
CYCLEVIA’s transition to a
combined EPR scheme, announced
for 2025, is much more than a
change of structure. It is a real
transformation, both in terms of the
producer responsibility organisation’s
stance and its missions but also in
the nature of its relationships with
the various players in the sector In
this context communication plays
a key role with industry players it
will echo the new operational tools
that will be deployed in the f ield it
will be responsible for creating links
and trust to position CYCLEVIA as a
visible useful and reliable player for
waste oil holders
In September 2024 CYCLEVIA participated in the 2nd
Environment meets the Automotive Industry Conference
organised by AutoEco in Chantilly For the producer responsibility
organisation this meant being able to meet the main automotive
industrys aftersales players in France and their members André
Zaf f iro participated at a round table focusing on workshop waste
This gave him the opportunity to request that operational teams
receive better training one of CYCLEVIAs development priorities
by 2027 To end the day the producer responsibility organisation
also had the pleasure of awarding the Prix de la Valorisation
prize during the 12th edition of the Environment Trophies event
A general interest campaign
FFSA and CYCLEVIA,
Encountering
other initiatives
in preparing the combined
EPR scheme
“Environment meets the Automotive
Industry” Conference
in Guadeloupe
the beginning
of a partnership
Circul’R
A key role
The 2nd
Communications
serving both general interest
and the industry
Included in the producer responsibility organisation’s specif ications documents, communications
play a dynamic role at CYCLEVIA. They rally stakeholders, whose interests sometimes diverge,
around a common goal, i.e., the industry’s circularity, and inform them of the innovations that
the producer responsibility organisation is striving to implement in the f ield, in both mainland
France and the French Overseas Territories.
COMMUNI-CATIONS
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