Cyclevia Annual Report 2025

12 13 CYCLEVIA

2025 ANNUAL REPORT CYCLEVIA

2025 ANNUAL REPORT

Adopting Ma collecte requires ral -

lying the support of marketers . In

2025 , CYCLEVIA embarked on a progres -

sive and measured acquisition strategy ,

based on dialogue with the f ield and

initial feedback from contacts . A work -

ing group bringing together several

marketers was formed to co - develop

information supports and tools de -

signed for users , with the objective of

accompanying sales forces in present -

ing the service .

This preparation phase enabled mes -

sages to be tested , arguments to be

adapted and the condi -

tions for wider dif fusion

to be stipulated The

challenge was to take

the time to build a relevant and com -

prehensive initiative which marketers

would want to relay , suf f iciently clear

and appealing to ensure waste holders

want to adhere to it . In parallel , CYCLE -

VIA teams multiplied meetings with

waste holders — garages , networks ,

transporters , farmers and local author -

ities — to present Ma collecte , respond

to questions and remove any brakes to

its adoption .

Roll - out was based on progressive geo -

graphical coverage , with total coverage

in France and in Corsica by October 1

enabling CYCLEVIA to propose an oper -

ational solution to all waste holders and

give long term durability to the service

Launching Ma collecte

DEPLOYMENT BASED ON PROGRESSIVE

GEOGRAPHICAL COVERAGE

With Ma collecte , the mixed EPR model

has taken on a tangible form . CYCLEVIA

is consequently proposing a comprehensive

and cost - free waste oil management service

to professionals and local authorities , from

collection through to recycling . This service is

backed up by a digital platform which enables

collection operations to be scheduled and monitored

and ensures detailed f low traceability on a step - by - step

basis . This visibility constitutes a key aspect for waste

holders who can consequently better oversee their

waste management .

Ma collecte of fers a response to concrete situations :

collection access dif f iculties a lack of clarity regard

ing intervention times or organisational constraints

which vary depending on waste holder prof iles An

independent garage can program a collection service

in just a few clicks and monitor operations right up

until the waste oil is ef fectively

recycled A multi site operator

network of garages trans

port company or local authority

benef its from a centralised

vision which enables them to

steer requests collections and

LAURENT BENCHANA

CSR Manager , Yamaha Motor Europe NV

Yamaha is the distributor

of Yamalube lubricants .

For our head office workshop ,

we have opted for CYCLEVIA ’ s

Ma collecte solution , as it ticks many

boxes . Easy to set up , free of charge ,

traceable . . . It is fully in line with

the principles of the circular economy .

Testing it internally provides us with

concrete evidence to support our

network and keep them accurately

informed about the collection and

treatment of waste oil . In the motorised

two - wheeled sector , professionals

are not averse to change ; above

all , they need guidance and support .

With CYCLEVIA , we share

this desire to experiment

and drive practices forward . ”

f low monitoring on all its sites . Collection automation

simplif ies management and frees professionals from

an often time - consuming task , enabling them to focus

on their profession But the stake isn t just to simplify

collection it s also to manage its outcome Through

Ma collecte CYCLEVIA systematically channels waste

oil into recycling whilst some schemes still prioritise

energy generation which is more prof itable An under

standable choice on the part of

commercial operators but one

which owing to its non prof it

making status and its general

interest mission the producer

responsibility organisation is

not bound by

EXPERT VIEW

Rolling out the service of fer

Vos huiles usagées bien collectées

et vraiment recyclées

Ma collecte covered

100

of mainland

France and Corsica

October 1

2025

For the time being the French overseas departments and territories

which face dif ferent challenges are not covered by Ma collecte

CYCLEVIA will continue to provide tailored solutions there at a local

level in partnership with stakeholders in the f ield

SPECIFIC SOLUTIONS FOR THE OVERSEAS

DEPARTMENTS AND TERRITORIES

Your waste oil properly collected

and truly recycled