36 37 CYCLEVIA
2025 ANNUAL REPORT CYCLEVIA
2025 ANNUAL REPORT
An educational approach
for all audiences
Partnership with the FFSA , presence at major professional trade fairs , preparation
of an awareness - raising campaign targeting the public , dedicated information kits . . .
In 2025 , CYCLEVIA widened its targets and put in place communication actions among
various audiences , with a single objective : to make the best practices more visible ,
more comprehensive and easier to adopt for professionals and private individuals alike .
CYCLEVIA held multiple meetings with vehicle and transport professionals . A partner of the
Autoeco Trophies for the Environment , the producer responsibility organisation awarded the Recovery
Prize at the event ’ s 13
th
edition . At Equip Auto , an unmissable event dedicated to vehicle after - sales ,
CYCLEVIA addressed garages , workshops and concessions , which account for 54 % of the waste oil
collected in France . It reminded participants of best waste management practices and organised a con -
ference on workshop waste alongside Aliapur and Batribox . Lastly and for the f irst time ever , CYCLEVIA
participated in Solutrans with the aim of strengthening its links with road transport professionals .
A national campaign
to raise awareness among the public about best practice
At the end of 2025 , CYCLEVIA began preparations for an unprecedented national awareness - raising campaign
targeting members of the public . Planned for 2026 and 2027 , it will mark the f irst public address of this scale . It will namely
target private individuals who carry out their own oil changes on vehicles , with the aim of raising their awareness of the
hazards of waste oil , encouraging them to sort it correctly , and reminding them of best practices to protect both themselves
and the environment .
Formalised in March 2025 , the partnership between
CYCLEVIA and the French Federation of Motor Sports
( FFSA ) aims to raise awareness among the sport ’ s
stakeholders regarding waste oil management and
recycling . Drivers , mechanics , organisers , amateurs
and enthusiasts ; everyone is concerned by preventive
actions . At the start of September , the partnership took
on a concrete form at the Mont - Blanc Morzine Rally with
the introduction of an initiative associating collection and
an educational approach : awareness - raising with respect
to waste oil collection and recycling , exchanges with the
general public and the installation of a waste oil packaging
drop - of f point . The operation was then re - deployed
on several other dates of the Championship , including
the 24 Hours Le Mans Truck Race , the Dreux Rally Cross
and the Rallies f inal in Lisieux .
Motor sports bring together true enthusiasts , but
environmental responsibilities must not be overlooked .
Waste oil requires careful management to avoid any
impacts on the environment and health With CYCLEVIA
this is the message we are directly conveying to drivers mechanics
and organisers during events This first year was extremely positive
it enabled concrete awareness raising actions to be conducted
and a wider public to be reached Let s hope that this partnership
will continue to evolve on a long term basis
CLÉMENCE DEL VALLE
Communications Marketing and Commercial Director
French Federation of Motor Sports
A partnership with
the FFSA to raise awareness
among motor sporting stakeholders
Key meetings with players from the sector
CYCLEVIA s installation of 21 collection points at Carter Cash Norauto and
Midas see article on p 22 was accompanied by a six month communication
campaign in the seven departments involved The objectives To let people know
where to go to remind them that waste oil is a hazardous waste which can be
recycled and to promote best practices The dif f iculty consisted in ensuring
that CYCLEVIA and the three brands which have dif ferent positions and
core expressions conveyed a shared message To help ensure the message
reached the general public the campaign associated directional signage local
radio digital supports decorated drop of f points in store f lyers and collection
point geo tracking on CYCLEVIA s website
A four - way campaign
to highlight new collection points
Tools to raise
awareness among
various publics
In both mainland France and the
overseas departments and territories ,
CYCLEVIA accompanies local authorities ,
professional organisations , facilitators
and operators in managing their
waste oil . In addition , for the overseas
departments and territories , owing to
the diversity of audiences ( general public ,
professionals , informal garages ) ,
the producer responsibility organisation
has developed ready - made kits which
can be accessed via its document library .
EXPERT VIEW
meetings with
the Circul ’ R Club
This community of stakeholders committed
to the circular economy helps representatives
from companies as well as public and private
bodies to work together , create partnerships
and integrate eco - systems in which everyone
plays a complementary role , to ensure that
the circular economy progresses .
5
CYCLEVIA : awareness - raising