Measure of our
economic impact
We conducted an analysis of the economic benef its of
our pan-Canadian activities based on an input-output
model
1
. We evaluated and consolidated the procurement
expenditures of our activities with Statistics Canada’s
equivalents. The f indings released in this report include
the direct, indirect and induced impact of our activities.
2
What we learned from this assessment is that our activities
contributed up to $5.2 billion to Canada’s gross domestic
product (GDP), generating some $1.44 in economic activ-
ity for every dollar spent (in the form of GDP), while creat-
ing 46,808 jobs
3
in Canada.
In Quebec where our story began nearly 60 years ago
our activities have contributed up to 32 billion in GDP
and created 29940 jobs
Canada
billion
52
in economic
activity
144
jobs
46808
Quebec
years
60
billion
32
jobs
29940
These results demonstrate that we are a major contribu
tor to the growth of the Canadian economy We will con
tinue to build infrastructure that has a strong economic
and social impact within our communities
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1 The inputoutput model is a structural model that focusses primarily on the allocation of resources
in the economy corresponding to exogenous demand It does not provide an exact measure of the
shock impact on the level of resource use in the economy The evaluation of shock impact on the
level of resource use must be carried out by an external assessment that is an assessment by an
expert on behalf of users based on an understanding of the main macroeconomic relationships in
Canadas economy and solid factual knowledge of the business cycle phase in which an economy is
evolving
2 Direct impact involves changes in economic activities resulting from our direct investments for
example employee salaries local purchases etcIndirect impact pertains to our suppliers and would
have not come into play without our activities for example the hiring of additional employees by sup
pliers Induced impact is created by households that spend the revenue generated by the spinoffs
from direct and indirect impact
3 The jobs created represent the total number of jobs including fulltime parttime and temporary
jobs as well as jobs held by selfemployed workers within our company in the value chain and in the
community
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