LVMH

2 0 1 9 S o c i a l R e s p o n s i b i l i t y R e p o r t

59

Watches & Jewelry PUTTING AN END TO GENDER STEREOTYPES

In Switzerland, the Maisons Bvlgari, Hublot, TAG Heuer

and Zenith promote diversity by working with young

people at educational events, such as Oser tous les

métiers (Dare to try any job) and Futur en tous genres

( Future for all genders ).

Wines & Spirits THE FIRST ROSÉ GRAND CRU CLASSÉ

Located in La Londe-les-Maures, facing the salt marshes

and the islands of Porquerolles, Port-Cros and Le Levant,

the Château du Galoupet, a Côtes-de-Provence grand

Cru Classé since 1955, joined the Group. The warm breeze,

favorable to elegant wines and regular yields, refreshes

this listed domain since the late 17th century.

Selective Retailing MIDDLE SCHOOL STUDENTS AT LE BON MARCHÉ

In 2019, Le Bon Marché invited 51 14-year olds from the

Pablo Picasso middle school in Clichy-Sous-Bois and the

Jean Jaurès middle school in Montfermeil, in an effort to

inspire new vocations.

Other activities TRAVELING IN STYLE

The arrival of Belmond within the LVMH Group has

brought the promise of new experiences in luxury

travel and a collection of exceptional destinations,

such as the Iguazú Falls in Brazil and the Tuscan hills

near Florence.

Perfumes & Cosmetics

SIDE BY SIDE WITH BEEKEEPERS

Guerlain, in partnership with UNESCO, is committed to

the protection of bees and support of the beekeeping

profession throughout the world. In particular, the Maison

supports the Brittany Black Bee Conservatory (ACANB)

of Ushant island and the French Apidologie Observatory.

Fashion & Leather Goods A SUCCESSFUL COLLABORATION

Louis Vuitton has opened a new store in Seoul, born from

the collaboration between architects Frank Gehry and

Peter Marino who designed the building as a celebration of

South Korean culture and heritage.