LVMH
2 0 1 9 S o c i a l R e s p o n s i b i l i t y R e p o r t
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S U P P O R T I N G V U L N E R A B L E P O P U L AT I O N S
LVMH AND ITS MAISONS DEMONSTRATE SOLIDARITY WITH THE MOST
VULNERABLE PEOPLE AND THOSE IN NEED. THEY OFFER SUPPORT
THROUGH EMPLOYEE VOLUNTEERING IN COMMUNITIES, PRODUCT
DONATIONS OR FINANCIAL AID.
The Group supports institutions renowned for their work to
improve the standard of living for children as well as elderly
and disabled people, or to combat the primary causes of
suffering and exclusion, such as the Fondation Hôpitaux de
Paris Hôpitaux de France, Le Pont-Neuf non-profit, Save the Children, the Robin Hood Foundation in New York, the
Fondation Claude-Pompidou, and the Association Fraternité
Universelle.
The many initiatives undertaken by the Maisons are cele-
brated every year at the Dîner des Maisons engagées.
In December, the seventh annual dinner event raised
300,000, which was donated to the Robert Debré AP-HP hospital in Paris and more specifically to Professor Baruchel and his team and Doctor Benkerrou. Since 2011, a total of
1,100,000 as been donated to this leading center of research on sickle cell disease and treatment for children living with
the genetic disease.
In 2019, LVMH was keen to shine a spotlight on the work of
the Secours Populaire to help women living with economic
insecurity. This partnership has given rise to the first Une Journée pour Soi day, which gives women from these
communities the opportunity to enjoy an experience that
helps boost their self-confidence.
The Group s two most iconic international partnerships
include the backing Bvlgari provides to Save the Children,
which has helped over 2 million children since 2009, and the support Louis Vuitton offers the United Nations Children s
Fund (UNICEF). Since January 2016, 9 million has been raised for children in need, in particular those living in refugee
camps in Lebanon and Bangladesh.
The commitments undertaken by the Group s Maisons
include:
- In the US, Sephora donated nearly 4,400,000 in aid
(financial support and product donations), involving
2,300 employees who gave their time and donated money to help over 800 non-profit organizations that in particular empower women and support natural catastrophe victims,
the most vulnerable jobseekers and people with disabilities
(the Abilityworks program worth over US$600,000). In
France, Sephora raised 500,000 through micro dona- tions, while in China, community initiatives are run through
the Smile Foundation.
- The initiatives undertaken by Loro Piana, worth a total of
316,000 in 2019, focused in particular on helping victims of Hurricane Dorian in the US.
- Christian Dior Couture enjoys a long-term partnership with
the Epic Foundation, which combats inequalities among
children and young people through a network of alliances,
mobilizing in particular Simplon, a non-profit that helps underprivileged people find work or change career. In 2019, over 100,000 was donated, half of which was raised by employees of the Maison.
- Wines & Spirits Maisons such as Bodegas Chandon
Argentina (Maison Chandon), Cloudy Bay (in New Zealand),
Cape Mentelle (in Australia) and Numanthia (in Spain)
donated nearly 52,000 to local charities.
The Maisons are working to improve health and medical
research, for example Louis Vuitton in Japan, Make Up For
Ever in Hong Kong, Parfums Christian Dior with a non-profit for the visually impaired in Singapore, Givenchy with Mécénat
Chirurgie Cardiaque, and Guerlain, which has partnered with
the non-profit Belle et bien.
