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LVMH 2021 . P e r f u m e s & C o s m e t i c s

In 1803, when renowned Paris perfumer Jean-Vincent Bully created his Vinaigre de Toilette , he stamped his epoch and went down in the history of beauty care. This beauty treatment the fruit of his expertise, talent, and love of cosmetics became a sought- after remedy for everyone who was anyone in 19th-century Paris, before gaining a following in Europe and beyond. A new chapter in Buly s story opened in 2014, when the visionary duo formed by Victoire de Taillac and Ramdane Touhami who both passionately want to transmit the art

of French beauty care decided to open their first Officine, or dispensary, at 6 rue Bonaparte in Paris. In 2021, this Parisian brand joined the LVMH Group and its 75 Maisons. Buly s refined, high-quality products, its richly detailed visual universe and its singular boutiques are hallmarks of its unique identity, which blends heritage with modernity. This new chapter in its history will enable the brand to continue to grow and remain true to its expertise and personality as part of the world s leading luxury group.