LV M H A N D I T S M A I S O N S T A K E A C T I O N
LVMH AND ITS MAISONS HAVE COMMITTED RESOURCES AND SKILLS TO A GROWING RANGE OF INITIATIVES IN SUPPORT OF GOOD CAUSES.
LVMH Métiers d Excellence
With 280 trades represented within the Group, LVMH's Métiers d'Excellence (professions of excellence) are the cor- nerstone of our Maisons' success and longevity. In June 2021, all 75 of LVMH s Maisons signed the Worldwide Engage- ments for Métiers d Excellence (WE for ME) agreement, reflecting the Group s determination to support and champion the unique craftsmanship, design and sales expertise that underpin its long- term success. The occasion brought together the heads of some 40 Maisons alongside Bernard Arnault, Chairman and Chief Executive Officer of LVMH, at the Fondation Louis Vuitton. Each Maison was represented by a pairing consisting of its President and a virtuoso of one of the Maison s flagship trades. The LVMH Métiers d Excellence initiative also raised its profile in Paris and Florence with its SHOW ME event featuring the Maisons virtuosos and apprentices from the Insti- tut des Métiers d Excellence. Japan also welcomed its first class of LVMH Institut des Métiers d Excellence students.
INSIDE LVMH is a practical example of LVMH s efforts to reach out to younger generations. The platform offers students from all over the world high-quality content to expand their knowledge of the luxury industry, as well as additional training to help them prepare for their careers with a 30-hour certification course featuring exclusive content.
Following the 2019 opening of the first LIVE (L Institut des Vocations pour l Em- ploi) campus, another two LIVE centers were launched in 2021: one in Valence (southeastern France) and one in Rou- baix (northern France). LIVE, set up by Brigitte Macron and the LVMH Group, is aimed at adults over the age of 25 who have been marginalized on the job market and want to build a career plan to find work.
Prix des Artisanes
LVMH and the magazines Elle, Elle à Table and Elle Décoration joined forces to hold the Prix des Artisanes awards, which recognize the expertise of highly talented women working in the arts, in fashion, design, food and wine, and French heritage protection sectors. Four women were recognized: Janaïna Milheiro (Fashion), Manon Bouvier (Design), Isabelle Roché (French Herit-
age Protection) and Elise Bougy (Food and Wine). LVMH's support for the Prix des Artisanes awards echoes its com- mitments to passing on expertise and to women entrepreneurs.
LVMH Innovation Award
At the 2021 VivaTech trade fair, under the Where Tech Meets Luxury banner, LVMH presented the latest innovations by 15 of its Maisons and the solutions submitted by the 28 finalist startups in the running for the LVMH Innovation Award, whose theme this year was The Future of Customer Experience is Here . The panel of judges picked Bambuser, a startup specialized in live video shop- ping, as the winner.
LVMH S first social and environmental responsibility report
For the first time, LVMH published a sin- gle consolidated report presenting all its social and environmental responsibility commitments and setting out the actions taken by the Group and its Maisons in pursuit of responsible growth.
LVMH and UNESCO
LVMH, a partner of the UNESCO MAB (Man and the Biosphere) program, reit- erated its commitment to biodiversity at the IUCN World Conservation Con- gress held from September 3 to 11, 2021 in Marseille. Within a shared space at the