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70 71

LVMH 2021 . F a s h i o n & L e a t h e r G o o d s

OUR MAISONS TAKE ACTION

Nona Source: The first resale platform for materials from the Group s

Fashion & Leather Goods Maisons

In April 2021, LVMH launched Nona Source, the first online resale platform for  exceptional materials from its Fashion & Leather Goods Maisons. Created by Group employees as part of the DARE (Disrupt, Act, Risk to be an Entrepreneur) intrapreneurship program, Nona Source fits within LVMH s LIFE 360 environmental strategy by revolutionizing sourcing and promoting circular design. Nona Source s innovative digital platform offers high-end fabrics and leathers to young designers and brands in Europe at competitive prices to promote creative reuse. All materials are appraised by experts and showcased on the site. The Group s Maisons take part in this initiative not only as suppliers but also as customers, upcycling materials to give them a new lease on life.

Christian Dior Berluti

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