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T H E VA L U E S O F A D E E P LY C O M M I T T E D G R O U P

Being creative and innovative

Creativity and innovation are part of LVMH s DNA; throughout the years, they have been the keys to our Maisons success and the basis of their solid reputa- tions. These fundamental values of creativity and innovation are pursued in tandem by our Group s Maisons as they focus on achieving the ideal balance between continually renewing their off er while resolutely looking to the future, always respecting their unique heritage.

Delivering excellence

Within the Group, quality can never be compromised. Because the Maisons embody everything that is most noble and accomplished in the world of fi ne craftsmanship, they pay extremely close attention to detail and strive for perfection: from products to services, it is in this quest for excellence that the Group diff erentiates itself.

Cultivating an entrepreneurial spirit

The Group s agile, decentralized structure fosters effi ciency and responsive- ness. It encourages individuals to take initiative by giving everyone a signifi cant level of responsibility. The entrepreneurial spirit promoted by the Group makes risk-taking easier and encourages perseverance. It requires a pragmatic approach and the ability to motivate staff to achieve ambitious goals.

Taking action to make a diff erence

Every action taken by the Group and its employees refl ects our commitment to ethics, corporate social responsibility and respect for the environment. They drive our Maisons performance and ensure their longevity. Firmly convinced that truly desirable products can only come from sustainable businesses, we are committed to ensuring that our products and the way they are made have a positive impact on our entire ecosystem and the places we operate, and that our Group is actively working to build a better future.