its selective development and resumed direct control of its distribution in Spain and Portugal. Several new products bolstered the success of its flagship lines, including the Classic Fusion Takashi Murakami, the Big Bang DJ Snake, backed by a global event, and the Big Bang E UEFA Euro 2020 smartwatch. Novak Djokovic joined the Hublot family as a brand ambassador. Zenith benefited from the launch of Chronomaster Sport, which won the Chronograph watch prize at the Geneva Watchmaking Grand Prix, and Defy Extreme. The Maison significantly raised its profile in China with the appointment of singer and actor Xiao Zhan as its new brand ambassador. It developed its network of directly operated stores, including the opening of a store offering unique experiences within its watch manufacturing facility and the expansion of its e-commerce presence.
Chaumet saw strong momentum. Highlights of the year included the launch of the Torsade high jewelry collection; the introduction of an exclusive diamond cut, the Taille Impératrice (empress cut); the Josephine and Napoleon exhibition at the heart of the Maison s iconic 12 Vendôme address; two high jewelry events in Beijing and Tokyo; and the reopening of its flagship store on New Bond Street in London. Fred launched the Pretty Woman fine jewelry and high jewelry collection, and created the Winch men s line to celebrate the 55th anniversary of the Force 10. The Soleil d Or diamond returned to the Maison s collection. This remarkable yellow diamond of over 100 carats will be the centerpiece of Fred s first retrospective exhibition in 2022. It opened its first store in Dubai.