artisans, who were invited to transform the emblematic Baguette bag into a work of art. Their reinterpretations, which are as varied as they are elaborate, include extravagant stone and metalwork, complex mosaic art, delicate cotton embroidery and flawless leatherwork. As well as producing these one-of-a-kind pieces and forging strong bonds with Italian artisans, the hand in hand project helps safeguard their expertise and creativity and share it with the world.

Fendi s hand in hand exhibition held at the Palazzo della Civiltà Italiana, the Maison s headquarters in Rome, was a sequel to the eponymous project celebrating traditional Italian craftsmanship initiated in 2020. The exhibition spotlighted 20 handmade reinterpretations of Silvia Venturini Fendi s iconic 1997 Baguette bag, each one a showcase of unique expertise from an Italian region. The initiative is part of a partnership between the Maison and Italian

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hand in hand : Celebrating excel lence

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