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LVMH 2021 . S e l e c t i v e R e t a i l i n g

OUR MAISONS TAKE ACTION

20,000 hanging flowers by Thebe Magugu for Le Bon Marché Rive

Gauche s Lucky Charms exhibition

The installation created by South African designer Thebe Magugu consists of 20,000 multicolored fabric flower brooches pinned to myriad lianas suspended in the store s monumental central atrium. The flowers were sewn by some one hundred women in four workshops supported by Dessine L Espoir (Designing Hope), a humanitarian organization that helps vulnerable populations in several southern African countries, notably in South Africa and Eswatini. The nonprofit has been running HIV awareness campaigns since 2003 and supports people who are HIV-positive with healthcare and food, also providing education and training for the youngest. The flower brooches were sold throughout the event and the proceeds were donated to Dessine l Espoir.

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