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range, which was expanded with its White Truffle Mask. To celebrate its 30th anniversary, an initiative was launched to support the communities where key ingredients for its products are sourced. Make Up For Ever benefited from the successful launch of Setting Powder, the finest powder on the market, within its iconic Ultra HD range. Fenty Beauty reaffirmed its expertise in foundation with the launch of its Eaze Drop Blurring Skin Tint foundation, an instant bestseller, and the expansion of its range of highlighters. Fenty Skin launched its first instant retexturizing treatment, Pre-Show Glow. Fenty Eau de Parfum, available exclusively online, was a major success. Parfums Kenzo expanded its Flower by Kenzo flagship line with a new eau de toilette version, while its men s fragrance Kenzo Homme and Kenzoki skincare products were reimagined. Maison Francis Kurkdjian continued its rapid growth trajectory, in particular in the United States. Its fragrance

wardrobe continued to enjoy great success, led by its highly popular Baccarat Rouge 540 as well as its À la rose and Gentle Fluidity ranges. The successful launches of the Bergamotto La Spugnatura, Oud & Spice and Lily of the Valley fragrances were among the year s highlights for Acqua di Parma. The Maison expanded its presence in China and won over customers through an immersive experience during its The Scent of Parma exhibition. Perfumes Loewe saw solid international growth with the repositioning of its fragrances in dialogue with the fashion house and the Home Scents collection crafted by Jonathan Anderson. Ole Henriksen enriched its skincare range with the creation of Dewtopia. KVD Beauty, all of whose products are vegan, capitalized on the success of its Good Apple Foundation Balm. Officine Universelle Buly, a Maison that stands out through its selection of rare, effective and authentic products with impeccable aesthetics, joined LVMH.

Maison Francis KurkdjianFenty Beauty

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