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LVMH 2021 . W i n e s & S p i r i t s

46 47

Major strategic priorities

2021 at a glance

SUSTAINED DEMAND IN THE UNITED STATES, A RECOVERY IN EUROPE AND A STRONG REBOUND IN CHINA IN A CONTEXT OF TIGHT SUPPLY CONSTRAINTS

Pursue value- enhancing strategy

Develop production capacities to ensure sustainable growth

Further improve efficiency of distribution in key markets

Accelerate efforts to protect the environment, in particular in supply chains and packaging

2019 2020 2021

CHAMPAGNE SALES VOLUMES

(in millions of bottles)

COGNAC SALES VOLUMES

(in millions of bottles)

PROFIT FROM RECURRING OPERATIONS (EUR millions)

OPERATING INVESTMENTS (EUR millions)

64.7

52.4

66.8

2019 2020 2021

98.7 94.6

102.6

2019 2020 2021

1,729

1,388

1,863

2019 2020 2021

325 320 328

REVENUE (EUR millions)

2019 2020 2021

5,576

4,755

5,974

2021 REVENUE BY REGION (as %)

Other markets

12%

Asia (excl. Japan)

21%

Japan 5%

France 6%

Europe (excl. France) 18%

United States 38%

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