LVMH 2021 . W i n e s & S p i r i t s
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Major strategic priorities
2021 at a glance
SUSTAINED DEMAND IN THE UNITED STATES, A RECOVERY IN EUROPE AND A STRONG REBOUND IN CHINA IN A CONTEXT OF TIGHT SUPPLY CONSTRAINTS
Pursue value- enhancing strategy
Develop production capacities to ensure sustainable growth
Further improve efficiency of distribution in key markets
Accelerate efforts to protect the environment, in particular in supply chains and packaging
2019 2020 2021
CHAMPAGNE SALES VOLUMES
(in millions of bottles)
COGNAC SALES VOLUMES
(in millions of bottles)
PROFIT FROM RECURRING OPERATIONS (EUR millions)
OPERATING INVESTMENTS (EUR millions)
64.7
52.4
66.8
2019 2020 2021
98.7 94.6
102.6
2019 2020 2021
1,729
1,388
1,863
2019 2020 2021
325 320 328
REVENUE (EUR millions)
2019 2020 2021
5,576
4,755
5,974
2021 REVENUE BY REGION (as %)
Other markets
12%
Asia (excl. Japan)
21%
Japan 5%
France 6%
Europe (excl. France) 18%
United States 38%