A U N I Q U E A S S E M B LY O F C R E A T I V E T A L E N T
Louis Vuitton s global preeminence, Christian Dior s exceptional development, the growth of a collection of unique brands whose success is consolidated year after year, and its active support for young designers make LVMH a key player in the fashion and leather goods industry.
Working with the best designers, while respecting the spirit of each brand, is one of our strategic priorities. Our creative directors promote the Maisons distinctive identities, and are the artisans of their creative excellence.
Balance between iconic products and innovation
Since 1854, Louis Vuitton s renown has been built on the flawless execution of its unique trunk-making expertise, its full control over distribution and its exceptional creative imagination: a source of perpetual renewal and innova- tion. Its product line has continuously expanded for over 150 years with new models from luggage to handbags and more and new materials, shapes and colors. Ever since its first show, dubbed New Look by the press, Christian Dior has continued to redefine fashion as it has become an icon of French luxury throughout the world. Monsieur Dior s unique vision is conveyed today with bold inventiveness throughout the Maison s entire range. By striking the right balance between new releases and iconic lines, these two Maisons continue to dazzle and surprise their customers, making their boutiques ever more inspiring.
An engaged industry leader
LVMH has always been committed to supporting young designers and up-and-coming talent. The LVMH Prize for Young Fashion Designers, which recognizes the creative talent of an outstanding designer every year, was created to reaffirm this commitment. As a fashion industry leader, LVMH feels that is our vocation to nurture the most promising creative talent. We also feel it is our responsibility to ensure the well-being of the fashion models who work for our Maisons, which is why we decided to draw up the Charter on Working Relations with Fashion Models and their Well-Being.
2022 Outlook The Fashion & Leather Goods Maisons enter 2022 with confidence. While maintaining the efforts needed to adapt to the economic environment, they can count on their dedicated staff to consolidate their key strengths: exceptional expertise, intensely creative collections and an excellent customer experience. Louis Vuitton will continue its development, focusing on the exceptional creativity that runs through everything it does, and will carry on its tradition of captivating creative collabora- tions. The Maison will step up its quest for excellence in its physical and digital distribution networks to ensure that the entire customer experience is enchanting, unique and accompanied by the unparalleled quality of service it is known for. Christian Dior will aim to continue its strong growth in all of its markets, with a number of high-profile openings and events. The highlight of 2022 will be the reopening of its historic store at 30 avenue Montaigne in an exceptional new format. Responding to strong demand from its customers, Fendi will open a number of flagship stores in its key markets. Celine s growth will be spurred by the selective expansion of its store network and the development of its omnichannel strategy to continually improve how it serves its customers. Over the next few months, this unique group of Maisons will continue to advance toward an ever more sustainable and responsi- ble vision of luxury. The ongoing rollout of two innovative circular economy programs will be one of the driving forces behind this objective.