LVMH 2021 . Env i ronment

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L I F E 3 6 0 : A I M I N G F O R S U S T A I N A B L E E X C E L L E N C E

IN 2021, LVMH LAUNCHED A NEW ENVIRONMENTAL ROADMAP TO GUIDE OUR ACTIONS FOR THE NEXT TEN YEARS. LIFE 360 IS AN ACTION PLAN THAT RALLIES

OUR MAISONS CREATIVITY AND INSPIRATION TO DESIGN PRODUCTS THAT EMBODY EXCELLENCE IN THEIR DESIGN AND SUSTAINABILITY ALIKE: PRODUCTS WITH

A POWERFUL APPEAL YET A MINIMAL IMPACT ON NATURE AND THE CLIMATE.

2021 must be the year to reconcile humanity with nature, declared António Guterres, Secretary-General of the UN, in January during the opening ceremony of the One Planet Summit for biodiversity. A few months later, at the Group s Shareholders Meeting on April 15, 2021, LVMH presented LIFE 360, its new environmental strat- egy, which sets targets for 2023, 2026 and 2030, with the objective of forging a new alliance between luxury crafts- manship and nature. With four strategic action plans structured around biodiversity, circular design, traceability and climate, LIFE 360 is rolled out at each individual Maison and promotes continuous improvement in the Group s environmental performance.

Transforming our relationship with nature

In 2021, LVMH and Usbek & Rica launched a series of interviews on nature and living beings with prominent figures from the scientific community and civil society to answer questions such as, Are humans (really) animals like any other? These discussions helped raise awareness of the crucial role of nature, on which all the Group s busi- nesses undeniably depend: there can be no champagne without grapes, no perfume without plants, no evening gowns without silkworm farms. To reduce its impact on nature, LVMH has chosen to have its plant and animal supply chains certified to the highest standards for protect- ing biodiversity and animal welfare, and has prohibited the sourcing of raw materials in areas with a high risk of deforestation and desertification. LVMH is also taking action to restore biodiversity, with the ambitious target of restoring 5 million hectares of flora and fauna habitat by 2030. To give back what it borrows from nature, the Group has implemented regenerative farming practices with the assistance of a network of experts including Biosphères, reNature, Earthworm, Pour une Agriculture du Vivant and Savory Institute, for grapes, cotton, wool,

leather, palm, beets and the iconic ingredients used by the Perfumes and Cosmetics Maisons. The Group s partner- ship with UNESCO as part of its Man and the Biosphere program has enabled it to support the sustainable use of biodiversity with local populations in Bolivia, Ecuador, Brazil and Peru. Meanwhile, Moët Hennessy has launched reforestation programs in Kenya, China, the United States and South Africa with its partner Reforest Action, while LVMH Italia has partnered with the ForestaMi project, which aims to plant 3 million trees in the Milan metropol- itan area by 2030. This extensive LIFE 360 Biodiversity program was presented by Antoine Arnault, the Group s head of Image and Environment, at the CEO Summit that opened the IUCN World Conservation Congress held in Marseille in September 2021.

Enhancing the appeal of the circular economy

LIFE 360 aims to make preserving natural resources a central focus of product design. This is the goal of the Circular Design action plan, under which the Group aims to apply a sustainable design approach to all of its prod- ucts by 2030. In 2021, Louis Vuitton expanded its range of sustainably designed products, now branded with the LV upcycling logo (combining Louis Vuitton s initials with the upcycling symbol), while Loewe offered a bag made entirely of leather offcuts. LVMH s 75 Maisons offer a vast range of opportunities to explore potential new Group- wide circular design practices. For example, at Berluti, leather offcuts are reclaimed by artist Jorge Penadés and incorporated into furniture for Belmond hotels and stores. In 2021, Nona Source a resale platform for the Maisons unused fabrics resonated with a wide audience of in-house and outside buyers as soon as it was launched. Product durability a core component of LVMH s busi- ness model was extended by offering new services inspired by the Watches & Jewelry business group, which,