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LVMH 2021 . P e r f u m e s & C o s m e t i c s

Taking care of our planet as we take care of our skin: this is the mission of Forever Fresh, the Maison s new sustainability program. On the occasion of its 30th anniversary, Fresh set 30 goals to be achieved by its 40th anniversary, in 2031. The program is part of a partnership with the Union for Ethical BioTrade (UEBT) nonprofit, for which Fresh has the honor of being the first LVMH Group Maison to become an official UEBT member. Driven by its ambition to continue creating ever safer, more effective and more sensory products, the Maison focuses its commitments on the planet, people and products. They reflect the brand s ongoing desire to take responsibility and act to leave future generations a Forever Fresh world.

F R E S H

A 30th an n iversar y celebrated u nder the sign of com m itment