LVMH 2021 . C h a i r m a n s m e s s a g e

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S T E A D FA S T A N D

D E T E R M I N E D LVMH NAVIGATED THE UNCERTAINTIES OF 2021

WITHOUT EVER DEVIATING FROM ITS LONG-TERM COURSE: EXCELLENCE, CREATIVITY AND COMMITMENT.

OUR MAISONS LEADERSHIP HAS EMERGED STRONGER FROM THIS CRISIS. LVMH HAS STEPPED UP ITS WORLDWIDE SOCIAL AND ENVIRONMENTAL RESPONSIBILITY PROGRAMS

AND IS APPROACHING 2022 WITH DETERMINATION.

LVMH achieved a remarkable performance in 2021. In a year that was once again heavily affected by the pandemic, thanks to our teams hard work and unflagging enthusiasm which I wholeheartedly applaud our Group more than weathered the storm. Our results are excellent: we delivered strong growth that surged even higher in the fourth quarter, and we continued to expand our ever-growing lead. If I may draw a parallel with cycling: the Tour de France is not won on the flats in fine weather, but on the steepest slopes, facing storms and headwinds that s when the champions pull ahead. With their boundless creativity, our Fashion & Leather Goods Maisons Louis Vuitton and Christian Dior in particular accomplished the extraordinary feat of gaining market share despite very turbulent conditions. Hennessy success- fully overcame major supply shortages to satisfy ever-increasing demand. Parfums Christian Dior continued to shine with the spectacular success of Sauvage, which became the world s best-selling fragrance in 2021. Having just joined the LVMH family, and under the impetus of its new management team, Tiffany & Co. posted a record year. Our retail activities, which were directly impacted by the lockdowns and forced store closures in 2020, bounced back strongly, particularly at Sephora.

S H O W C A S I N G O U R TA L E N T

The bedrock of our success is, of course, our Maisons talented employees. Whatever the circumstances, our exceptionally adaptable, prolifically creative staff rise to the challenge. All of the Group s professions are just as focused on tradition as on the future, respecting their heritage of craftsmanship while forging ahead through new designs and new experiences. Louis Vuitton s two new Vendôme workshops the first located in one of the old town s most beautiful historic buildings, the second at a contemporary site outside the center work hand in hand and are a symbolic illustration of this duality. That mindset is also reflected in our investments: our Maisons workshops are locally rooted and benefit the economies of all the regions of France; our creative directors, like Maria Grazia Chiuri for Dior in Athens and Hedi Slimane for Celine in Nice, design collections and runway shows that inspire and touch

LVMH navigated the uncertainties of 2021 without ever deviating from its long-term course: excellence, creativity and commitment.