LVMH 2021 . P e r f u m e s & C o s m e t i c s
88 89
Other markets
10%
Asia (excl. Japan)
42%
France 9%
Europe (excl. France) 19%
United States 16%
2019 2020 2021
REVENUE (EUR millions)
PROFIT FROM RECURRING OPERATIONS (EUR millions)
OPERATING INVESTMENTS (EUR millions)
6,835
5,248
6,608
2019 2020 2021
683
80
684
2019 2020 2021
378
280 290
Japan 4%
2021 REVENUE BY REGION (as %)
2021 at a glance
CONTINUED SELECTIVE DISTRIBUTION, STRONG REBOUND IN PERFUME AND RAPID PROGRESS IN SKINCARE
Major strategic priorities
Maintain our creativity in terms of innovation and appeal
Focus on developing Parfums Christian Dior in harmony with Couture
Pursue the global expansion of our other brands
Strengthen our commitment to biodiversity and sustainable design