114 115

LVMH 2021 . Wa t c h e s & J e w e l r y

OUR MAISONS TAKE ACTION

A second life for Zenith vintage timepieces

With Zenith Icons, the Maison gives watch enthusiasts a chance to own a piece of watchmaking history. This collection of vintage watches includes only the brand s most iconic models, which are authenticated, restored and certified at its Manufacture. When a watch that appears to be in immaculate condition is found, the Manufacture s Heritage Department inspects it to verify its authenticity, purchases it and restores it in accordance with the highest professional standards. For components that need to be replaced, it uses historic spare parts from its exceptional stock of original supplies. Lastly, a certificate of authenticity of the timepiece is issued, and a single copy is printed. It is filled out by hand by the Heritage Department and signed by the watchmaker in charge of its restoration, ensuring the watch s traceability for generations to come.

TAG Heuer Fred