C R E A T I V I T Y A N D I N - D E P T H E X P E R T I S E

The LVMH Watches and Jewelry business group is one of the most dynamic players in its sector. It continues to gain market share with a successful strategy that is driven by jewelry Maisons that carry on exceptional creative legacies and expertise, and by leading watchmaking Maisons that are always on the cutting edge of innovation. 2021 saw the arrival of the prestigious American jewelry house Tiffany & Co., which has substantially bolstered the business group s standing in a very dynamic, highly promising market segment.

Creativity, brand awareness and in-depth expertise

The growth of these Maisons is driven by their creativity. They enrich leading product ranges with well-established designs and identities, such as Bulgari s iconic Serpenti range and TAG Heuer and Hublot s famous Carrera and Big Bang collections. They continually explore new horizons with innovations combining audacity with excel- lence, as illustrated by TAG Heuer s next-generation smartwatch. Harnessing expertise is a key priority, which the Maisons address by optimizing their manufacturing processes, implementing synergies and boosting their production capacity. Developing brand awareness with target audiences and increasing their social media presence are also crucial to gaining new market share.

Quality and productivity in retailing

Lastly, the business group is focusing on the quality and productivity of its retail networks and on developing its online sales. Multi-brand retailers are selected with great care, making sure the most exacting standards are met. In an equally selective approach, the Maisons also con- tinue to refurbish and open their own directly operated stores in buoyant markets in key cities.

2022 Outlook With the arrival of Tiffany & Co., the Watches and Jewelry business group is now a leading global player. It will con- tinue to drive its development by focusing on creativity, excellent craftsmanship and corporate social responsibil- ity. In the short term, given the current volatility and con- trasting levels of recovery in their various markets, the Maisons will continue to manage costs and remain highly selective in their investments. Innovation, the quali- ty-driven development of distribution networks directly operated stores in particular and new digital inroads will drive momentum over the months to come. Tiffany & Co. will roll out its Knot collection worldwide following its success in the United States. At the end of 2022, the Maison will reopen its flagship store on Fifth Avenue in New York, and will hold a major exhibition in London. Bulgari will continue to add to its core collections, show- casing its exceptional expertise in high jewelry and high- end watchmaking while continuing to develop its digital presence. In preparation for future growth, a project to extend the Valenza watch manufacturing facility will be launched in 2022. Major exhibitions will be held by Bulgari, Chaumet and Fred. TAG Heuer will develop its iconic lines and launch new high-end models inspired by its partnership with Porsche. Hublot will focus on its Big Bang flagship line in particular, and will unveil several original new designs.