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HIGHLIGHTS 2021

LVMH 2021 . W i n e s & S p i r i t s

The Wines & Spirits business group turned in a record year and reaffirmed its position as leader in luxury wines and spirits. The industry s strong recovery despite the pressure it placed on naturally limited supplies favored the continuation of the value-enhancing strategy. 2021 was also a year marked by the ambition to get closer to consumers by developing unique sales experiences, in particular through travel, at department stores and within the Maisons themselves, as illustrated by the many initiatives launched and underway. They reaffirmed their social and environmental commitment through the Living Soils Living Together program. This was underscored by the opening of the Robert-Jean de Vogüé research center in France s Champagne region, which will support the Maisons in their transition to more sustainable practices and their adaptation to climate change.

Champagne volumes were up 27% with respect to 2020 and 3% compared with 2019, with particularly strong growth in Europe and the United States. Moët & Chandon achieved good growth in all regions, particularly in the United States and in Europe, where it beat its record sales volumes of 2018 worldwide. At the end of the year, the Effervescence program brought together friends of the Maison, which has been an icon of celebration and history s most memorable events since 1743. Dom Pérignon s sales were boosted by the launch of three vintages: Vintage 2012, Rosé Vintage 2008 and Vintage 2003 Plénitude 2. The year also saw a high-profile collaboration with world-famous star Lady Gaga. Veuve Clicquot achieved a record performance, backed by the opening of the Comète site, its new production center. The Maison expressed its bold values through its collaborations and ramped up