50 51

LVMH 2021 . W i n e s & S p i r i t s

OUR MAISONS TAKE ACTION

Moët Hennessy promotes agroforestry

As part of its Living Soils program, Moët Hennessy began to implement regenerative farming practices across all its vineyards. This involved specific measures to protect biodiversity and soil, such as discontinuing the use of herbicides and planting trees at its vineyards. Moët Hennessy also partnered with Reforest Action. Planting hedges and individual trees creates pockets of biodiversity, which attract birds and insects and fight certain diseases naturally. Ruinart has already restored 40 hectares and planted over 10,000 trees in the Champagne-Ardenne region alone. In the Cognac region, Hennessy planted over 15,000 trees from 30 different species, spanning more than 4 km of hedges. The Maison set a target of replanting more than 1,000 km of hedges by 2030. Moët Hennessy also committed to preserving wooded areas in danger across the globe, including in Kenya, South Africa and China. This will cover 50,000 hectares by 2030.

Cheval BlancVeuve Clicquot