LVMH 2021 . C o r p o r a t e p h i l a n t h r o p y
S U P P O R T I N G C U LT U R E , Y O U N G P E O P L E A N D
H U M A N I T A R I A N P R O J E C T S
LVMH HAS BEEN PURSUING GROUNDBREAKING CORPORATE PHILANTHROPY INITIATIVES FOR OVER 25 YEARS. THROUGH ITS SUPPORT FOR COMMUNITY-ORIENTED INITIATIVES,
THE GROUP EXPRESSES ITS CREATIVE AND HUMANITARIAN VALUES AND STRIVES TO PROMOTE CULTURAL HERITAGE, ART, FASHION AND ARTS EDUCATION FOR ALL.
Culture, heritage and contemporary creative arts
In 2021, LVMH continued to back the effort to save Notre- Dame de Paris Cathedral, whose restoration will take several more years. Just one day after the terrible fire that ravaged the monument in the spring of 2019, LVMH, led by its Chairman, Bernard Arnault, made a 100 million donation (along with an additional 100 million from his family group) to ensure that Notre-Dame s long restora- tion process is followed through to completion. In support of the arts, LVMH signed on to sponsor a new production of Tennessee Williams The Glass Menagerie at the Théâ- tre de l Odéon, directed by Ivo van Hove. With its perfor- mances interrupted by the pandemic lockdown, this play was presented again in 2021, once again thanks to the support of LVMH. LVMH has been a loyal patron of the Nuit Blanche night-time arts festival for nearly fifteen years, and once again in 2021 provided support alongside the City of Paris to the French and international arts scene, giving center stage to contemporary artists at an event open to all in the heart of Paris. LVMH also continued its support for the Giacometti Institute in Paris, helping it develop its scientific and cultural program. Due to the Covid-19 pandemic, the final event for the eighth edition of the LVMH Prize for Young Fashion Designers was held without an in-person audience. Out of nine finalists, the LVMH Prize was awarded to Nensi Dojaka, a 27-year-old Albanian designer based in London who founded the eponymous women s ready-to-wear fashion brand. She won a 300,000 euro award and a year of mentoring within the LVMH Group. The panel of judges also decided to award the Karl Lagerfeld Prize to three designers: Colm Dillane, the 29-year-old American founder of Brooklyn-based brand KidSuper; Lukhanyo Mdingi, a 29-year-old South African designer based in Cape Town;
and Rui Zhou, a 26-year-old Chinese designer who founded Shanghai-based brand Rui.
Arts education initiatives
Once again this year, LVMH s patronage of programs for young people focused on music. In particular, LVMH renewed its support for Orchestre à l École, a nonprofit that enables hundreds of children all over France to start playing a musical instrument. The Group also continued its actions to promote access for young people to perfor- mances at the Opéra Comique in Paris. LVMH also once again loaned out the Stradivariuses in its collection.
Backing medical research and certain social causes
The Group supported numerous institutions well known for their work with children, the elderly and people with disabilities, and for their efforts to combat major causes of suffering and exclusion. In particular, LVMH provided major support to the Fondation des Hôpitaux de Paris- Hôpitaux de France and the Association Le Pont Neuf in France; Save the Children Japan; and the Robin Hood Foundation in New York, which works to support initia- tives for children. It also supported the Fondation Claude Pompidou, which provides support in France for seniors and people with disabilities; Association Fraternité Universelle, which works in Haiti to improve access to health care and education alongside actions in favor of agricultural development, especially in the Central Plateau; and the Curie Institute in its research and work to fight childhood cancer. The Group is also a longstanding sup- porter of a number of scientific teams and foundations engaged in cutting edge public health research.