LVMH 2021 . S e l e c t i v e R e t a i l i n g
OUR MAISONS TAKE ACTION
Sephora s redesigned Christmas packaging recognized with an R Award
in the Purchasing category
Following Sephora s launch of its Good For line, which aims to expand the Maison s selection of natural and sustainably designed products, Sephora made further progress in 2021 by completely redesigning its Christmas packaging, which is often associated with large quantities of waste. The goal was to apply a sustainable design approach aimed at using envi- ronmentally friendly raw materials, reducing the volume of packaging and developing reusable packaging, all while maintaining the festive spirit of Christmas. Part of the manufacturing was also relocated to Europe. The redesigned gift boxes were made from FSC-certified recycled paper and plastic-free, helping save 26 metric tons of plastic compared to previous years. They also featured vegetable-based inks and gift pouches made of recycled cotton.