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LVMH 2021 . P e r f u m e s & C o s m e t i c s

M A I S O N F R A N C I S K U R K D J I A N Baccarat Rouge 540: An alchemy of the senses

Since its inception in 2009, Maison Francis Kurkdjian has elevated fragrance into an art form through a curated collection of multifaceted scents that convey sensuality and free expression. Like the City of Light itself, the resolutely Parisian Maison blends seductive enchantment with innovation, creativity and exceptional craftsmanship. The 250th anniversary of crystal

manufacturer Baccarat inspired perfumer Francis Kurkdjian to create Baccarat Rouge 540, a highly condensed scent with a graphic olfactory signature. This floral, amber-laden, woody fragrance builds into a poetic alchemy, with breezy jasmine facets and radiant saffron boosting ambergris mineral notes and woody tones of freshly cut cedar.