2021

STORIES

T I F F A N Y & C O . About Love : A stor y of longing and reu n ion

Tiffany & Co. unveiled the film for its About Love campaign starring powerhouse couple Beyoncé and Jay-Z. The film is directed by acclaimed filmmaker Emmanuel Adjei, and features a remake of the classic Moon River which was made famous in the 1961 film Breakfast at Tiffany s sung by Beyoncé and captured by Jay-Z on a Super 8 camera. Throughout the film, Beyoncé wears several incredible jewelry pieces, including the Tiffany Diamond, an emblem of the brand s fabulous heritage. Some of the Maison s other iconic pieces are also featured, like Jean Schlumberger s legendary Bird on a Rock brooch, which is worn by Jay-Z and reinvented as a pair of cufflinks. The collaboration between the Carters and Tiffany & Co., and their shared vision has resulted in a raw, sensitive film that encapsulates the couple s immense chemistry. It is a story of longing and reunion, of a bond that transcends time and space.