at LVMH’s Hélios R&D facility play a crucial role in

helping the Maisons meet these requirements. As part

of LVMH’s LIFE 360 environmental strategy, the

Maisons are taking action in favor of biodiversity and

sustainable design in particular.

Excellence and innovation in retailing

All Maisons maintain a selective retail strategy.

Excellence in retailing is key. It requires expertise and

attentiveness from beauty consultants, as well as

innovation in sales, both in stores and online. The brands

are accelerating the implementation of their online

sales platforms and stepping up their digital content

initiatives. Our brands are actively incorporating dig-

ital tools to enhance the customer experience and

attract new consumers. The Group’s refusal to engage

in excessive special offers and parallel sales helps

ensure the powerful desirability of LVMH’s Maisons.

LVMH is a key player in the perfume, makeup and skin-

care sector, with a portfolio of world-famous Maisons

as well as younger brands with a promising future. The

creative momentum of LVMH’s Maisons is driven by

growth in its iconic lines as well as bold new products.

They are all driven by the same values: the pursuit of

excellence, creativity, innovation and desirability and

a highly selective distribution policy.

Unique creative momentum

With strong growth in fragrances and makeup, the

global perfumes and cosmetics market is highly

competitive, with increasingly compact innovation

cycles. In this context, all of LVMH’s Maisons continue

to pursue their objective of gaining market share,

something which depends on quality, product perfor-

mance and a robust innovation policy. In the heart of

France’s Cosmetic Valley business cluster, researchers

Major strategic

priorities

— Maintain our creativity in terms of innovation

and desirability

— Focus on developing Parfums Christian Dior

in harmony with Couture

— Pursue the global expansion of our other

brands

— Strengthen our commitment to biodiversity

and sustainable design

Focusing on quality

and cultivating uniqueness

SOLID MOMENTUM IN FRAGRANCES;

SELECTIVE DISTRIBUTION STRATEGY MAINTAINED

€8,418m

2024 REVENUE

€671m

2024 PROFIT FROM

RECURRING OPERATIONS

€477m

2024 OPERATING

INVESTMENTS

2024 REVENUE BY REGION

10%

France

21

Europe excl France

19

United States

6

Japan

14%

Other markets

30

Asia excl Japan