58 59

Cask Reserve and A Tale of Ice Cream whiskies both

won awards at the San Francisco World Spirits

Competition. Ardbeg once again won the award for

the Best Scotch Islay Single Malt for Ardbeg 25 Years Old

and unveiled Ardbeg The Abyss in the ultra-premium

segment. Belvedere benefited from the ongoing

success of its Belvedere 10 luxury vodka, backed by a

campaign featuring rapper Future. Reflecting its

commitment to sustainability, it became the first of

LVMH’s Maisons to secure ISO 46001 certification

for its water management. Eminente rum enjoyed

strong growth in Europe.

The business group continued to diversify its portfolio

and innovate, launching new whisky brand SirDavis

through a joint venture with Beyoncé Knowles-Carter

and announcing a partnership with alcohol free

sparkling wine brand French Bloom.

Steadfast in its commitment to protecting soil, the

second edition of the World Living Soils Forum was

held in Arles, bringing together winegrowing, agricul-

ture and soil specialists from around the world and

reaffirming the vital importance of soil health for the

planet and for all humankind.

2025

Outlook

The Wines and Spirits business group is approach-

ing 2025 with vigilance and pragmatism, with the

environment still clouded by uncertainty hang-

ing over a number of markets. While continuing

to strictly manage costs, the Group’s Maisons

will maintain their target of growing their market

share through a proactive policy aimed at craft-

ing unique experiences for consumers. Moët

& Chandon will activate its partnership with

Formula 1 entered into in 2024. Mindful of their

rich natural heritage and environmental respon-

sibility, all of the Maisons will continue to follow

their roadmaps to act sustainably by protecting

biodiversity and reducing their carbon footprint.

Excellence, authenticity and sustainability will

remain their guiding principles, in keeping with

Moët Hennessy’s vision of consolidating its posi-

tion as the leader in luxury wines and spirits.

1. Veuve Clicquot

2. Hennessy

3. Dom Pérignon

4. Ardbeg

5. Krug

6. Belvedere

7. Minuty

8. Eminente

9. Glenmorangie

OUR MAISONS

TAKE ACTION

—

SECOND WORLD LIVING

SOILS FORUM

The second World Living Soils Forum, organized

by Moët Hennessy in partnership with

ChangeNOW, was held in Arles in October.

Winegrowers, farmers, scientists, NGOs and

companies came together for two days

of meetings and discussions, sharing questions,

solutions and actions focused on a common

objective: to accelerate the transition to more

environmentally friendly agricultural practices

The 2024 edition of the WLSF explored topics

such as financing the transition measuring

soil health naturebased solutions and social

engagement A call for collective action

was launched with the aim of mobilizing even

greater support for the need to preserve

and regenerate soils