DIOR

DIOR

CELEBRATES GOLD

Gold – “or” in French – is embedded in Dior’s name like

a hallmark. An ode to the Maison’s origins, it embodies

its effervescent inventiveness, from haute couture

to fragrances. In 2024, two events highlighted this

fascination.

In Bangkok, the Maison inaugurated Dior Gold House,

a brand-new concept store that changes with the

seasons and collections. Set in a lush garden, this new

location – itself entirely golden – is a place where

everything is possible. Its spectacular gilded façade

reproduces the Maison’s iconic hôtel particulier at

30 Avenue Montaigne in Paris, and the store also

features works by emblematic Thai artists. This extraor-

dinary destination makes for an exceptional stopover

on the Dior Around the World odyssey.

In Beijing, the L’Or de Dior exhibition at the Guardian

Art Center celebrated the House of Dior’s enduring ties

with China through the prism of art, with an exquisite

gold-themed retrospective. Spanning over 70 years

of designs, each room explored cherished Dior

themes: from magnificent golden natural motifs to the

revolutionary New Look and the splendors of the

Palace of Versailles.

Dior Gold House an exceptional showcase store in the heart of Bangkok