LOEWE

UNEXPECTED VISUAL

NARRATIVE

At Loewe, craftsmanship is inextricably linked to art,

an infinite source of inspiration: from the masters of

the British Arts and Crafts movement to the enchant-

ing world of Studio Ghibli, art is at the heart of every

collection. The new 2025 pre-collection campaign is

no exception.

Shot by renowned German photographer Juergen

Teller, it reveals an intriguing duality between talent

and personality through an in-depth exploration of the

idea of character study. Ambika Mod, Ayo Edebiri,

Baifern Pimchanok, Drew Starkey, Leo Woodall, Richard

Gadd, Rose Wylie and Sue Kroll appear alongside per-

formers playing a variety of roles: from bodybuilders

and dancers to rugby players and medieval knights.

Men’s ready-to-wear captures the spirit of Americana,

while the Women’s collection highlights figure-hugging

draped dresses and elegant leather pieces. The latest

incarnations of the Maison’s iconic Puzzle, Squeeze and

Pebble Bucket bags round out the collection.