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formed the window displays and façades of Harrods,

inviting visitors on a delightful, enchanting voyage.

Another highlight was the publication of Master of

Fibres, a book exploring one hundred years of the

Maison’s history through its archives and interviews

with the Loro Piana family.

Celine expanded its Triomphe leather goods line

and achieved further success in its Plein Soleil collec-

tion with its new Raphia bags. It also successfully

launched a new fragrance, Zouzou, and Le Rouge Celine

lipstick. Three flagship stores were opened in Osaka,

Seoul and Paris.

Fendi focused on its iconic bags, launching Peekaboo

Soft and unveiling Mamma Baguette at its Milan fash-

ion show. A collection of seven exclusive fragrances

evoking the history of the Fendi family was launched

in June. The Maison opened a number of flagship

stores, including in Miami and Madrid.

Loewe held its first major exhibition in Shanghai,

celebrating its heritage and commitment to crafts-

manship. The success of the Flamenco bag in nappa

lambskin reflected the shift further upmarket of its

range of products. Jonathan Anderson developed an

innovative, creative collection with Japanese studio

Suna Fujita. Several major store openings took place,

including a new Casa Loewe store in Seoul.

Marc Jacobs celebrated its 40th anniversary by revis-

iting its most emblematic designs and looks, and

launched The Mini Bag, a new leather goods line.

2025

Outlook

In 2025, amid a global environment characterized

by wide-ranging geopolitical and economic

uncertainty, the Group will focus on growing its

market share by further elevating the quality,

sustainability and desirability of its Maisons’

products and enhancing the customer experience.

Louis Vuitton will pursue a number of develop-

ment projects over the coming months, focused

on its capacity for innovation and its quest for

perfection in all its areas of expertise, including

the new collaboration starting in 2025 with

renowned Japanese artist Takashi Murakami, who

will add a colorful touch to the Maison’s signature

designs, as well as the future opening of its new

103 Champs-Élysées location, where work is ongo-

ing. Louis Vuitton will activate its partnership with

Formula 1 entered into in 2024. The Maison will

continue to highlight its commitment to corporate

social responsibility, notably through its five-year

partnership with nonprofit People For Wildlife to

conserve natural resources and through the 2025-

2026 Louis Vuitton Watch Prize for Independent

Creatives, the second edition of a competition

aimed at recognizing and supporting emerging

creative talent in watchmaking. Christian Dior will

continue to selectively invest in its desirability,

which means focusing on product quality and

creativity as well as high-impact communications

and events around the world. The Cruise show

– one of the year’s most highly awaited events –

will take place in Rome in May 2025. Loro Piana

will continue its pursuit of excellence and hold

its first exhibition at Museum of Art Pudong

in Shanghai in March. At Celine, new Creative

Director Michael Rider will unveil his first collec-

tions in June. A new flagship store will be opened

on Via Monte Napoleone in Milan. Fendi will be

celebrating its centenary throughout the year,

starting in February with a men’s and women’s

fashion show directed by Silvia Fendi at its new

“Spazio Solari” location in Milan. Loewe will launch

the Madrid bag and celebrate the tenth anniversary

of its Puzzle bag. Alongside the selective expansion

of the store network the Loewe Crafted World

exhibition will open in Tokyo and the iconic Craft

Prize will return to Madrid Givenchy will unveil

its first collections designed by Sarah Burton in

March in Paris Berluti will continue to renovate

and expand its store network particularly in Japan

and the Middle East

In September, Givenchy announced the appointment

of Sarah Burton as Creative Director for all its men’s

and women’s collections.

Kenzo reaffirmed the “West meets East” stylistic posi-

tioning of its looks, with highlights including fashion

shows at the gardens of the Palais-Royal and the

National Library of France in Paris.

Berluti’s growth was driven by the success of its

collections, in particular the iconic Fast Track, which

masterfully blends the remarkable style of a formal

shoe with the unique comfort of a sneaker. The unveil-

ing of Team France’s uniforms for the opening cere-

monies of the Paris 2024 Olympic and Paralympic

Games enjoyed a very positive reception and major

media coverage. The store network expanded, including

a store in Tokyo’s new Azabudai Hills district.

RIMOWA continued to deliver growth, fueled by inno-

vation, a number of new store openings and taking

direct control over distribution in Thailand and

Belgium. Highlights included the launch of the Original

Bag, designed with the Maison’s signature expertise,

and the revival of its historic Hammerschlag line in

hammered aluminum. Maintaining its commitment to

sustainability, repair and recycling for its suitcases, the

Maison rolled out its Re-Crafted program in the United

States and South Korea.

Pucci presented its Very Vivara collection in April,

paying tribute to the Maison’s heritage through its

iconic Vivara print.

1. Louis Vuitton

2. Dior

3. Fendi

4. Marc Jacobs

5. Loro Piana

6. RIMOWA

7. Berluti

8. Celine

9. Pucci