BVLGARI

140TH ANNIVERSARY:

CELEBRATING ETERNITY

Inspired by Rome’s timeless beauty, the Aeterna high

jewelry collection celebrates Bvlgari’s ability to per-

petually reinvent itself. Drawing on the Maison’s talent

for reflecting the essence of each era, the collection

is an eclectic, ever-evolving creative journey that

showcases the legendary Roman jeweler’s aesthetic

hallmarks. To mark its 140th anniversary in 2024, Bvlgari

designed the Serpenti Aeterna necklace: a unique

marvel of nature, featuring seven D-Flawless diamond

drops totaling an impressive 140 carats – all cut from

the same rough stone. The gemstones’ spectacular

radiance is magnified by a setting made entirely of

diamonds, whose sinuous serpentine shape glitters in

a dance of light, movement and infinite rebirth. This

anniversary masterpiece symbolizes the essence of

Aeterna, which transforms the jewels of nature into

timeless treasures worn by Bvlgari’s global ambassa-

dors, including Anne Hathaway and Zendaya.