with excellence. Harnessing expertise is a key priority,

which the Maisons address by optimizing their manu-

facturing processes, implementing synergies and

expanding their production capacity. Developing

brand awareness with target audiences and increasing

their social media presence are also crucial to gaining

new market share. LVMH’s 10-year global partnership

with Formula 1, starting in 2025, helps strengthen its

ties with the world of sports, as is particularly the case

for TAG Heuer, who will return as the Official

Timekeeper of Formula 1 for all its circuits worldwide.

Quality and productivity in retailing

Lastly, the business group is focusing on the quality and

productivity of its retail networks and on developing

its online sales. Multi-brand retailers are selected with

great care, making sure the most exacting standards

are met. In an equally selective approach, the Maisons

also continue to refurbish and open their own directly

operated stores in buoyant markets in key cities.

The LVMH Watches & Jewelry business group is one

of the most dynamic players in its sector. It continues

to gain market share with a successful strategy that is

driven by jewelry Maisons that carry on exceptional

creative legacies and expertise, and by leading

watch-making Maisons that are always on the cutting

edge of innovation. 2021 saw the arrival of the prestig-

ious American jewelry house Tiffany & Co., which has

substantially bolstered the business group’s standing

in a very dynamic, highly promising market segment.

Creativity, brand awareness

and in-depth expertise

The growth of these Maisons is driven by their creati-

vity. They enrich leading product ranges with well-

established designs and identities, such as Tiffany’s

Blue Book high jewelry collection, Bvlgari’s iconic

Serpenti range and TAG Heuer and Hublot’s famous

Carrera and Big Bang lines. They continually explore

new horizons with innovations combining audacity

Major strategic

priorities

— Reinforce our Maisons’ desirability thanks

to expert craftsmanship and distribution

— Maintain Tiffany & Co.’s powerful momentum,

with the ongoing renovation of the retail

network based on the unique store concept

of the legendary flagship on New York’s

Fifth Avenue and accelerated development

of iconic products

— Ongoing innovation at Bvlgari and TAG Heuer

— Reinforce supply chains

— Optimally develop manufacturing facilities

Creativity

and harnessing expertise

FURTHER INNOVATION

IN JEWELRY AND WATCHES

€10,577m

2024 REVENUE

€1,546m

2024 PROFIT FROM

RECURRING OPERATIONS

€939m

2024 OPERATING

INVESTMENTS

2024 REVENUE BY REGION

5%

France

15

Europe excl France

24

United States

13

Japan

14%

Other markets

29

Asia excl Japan