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PARFUMS

CHRISTIAN DIOR

A JEWEL OF SCIENCE

IS BORN

In 2006, the expertise of the House of Dior was brought

together with the exceptional Château d’Yquem, trans-

forming its precious grapes into an elixir that defies

time. In 2024, L’Or de Vie was completely reinvented.

Backed by 30 years of research, and fired by the same

pioneering spirit, Dior’s scientists have penetrated the

deepest secret of the longevity of the Yquem Golden

Grape: the Life Protein. This protein, essential to keep-

ing skin fresh and youthful, is also overexpressed in the

world’s longest-living organisms. For the first time,

the Life Protein has been infused into L’Or de Vie,

Dior’s most exclusive skincare collection, to bring its

incredible powers of rejuvenation to the skin.

More than ever before, L’Or de Vie embodies the

science of rejuvenation as the ultimate luxury. The

skincare products that make up the new L’Or de Vie

collection are like jewels: a precious drop of gold cap-

tured in a glass case, as if to forever preserve its power

and stand the test of time. Elevating these master-

pieces of skincare, every detail has been meticulously

designed, such as the 19-carat gold crown inspired

by the symbol of Château d’Yquem.