SEPHORA

SEPHORiA,

THE FASHION WEEK OF

THE BEAUTY WORLD

SEPHORiA, an exclusive event created by Sephora,

was initially created as the “fashion week of the

beauty world”: a way of presenting the latest trends

and newest beauty releases, as well as the expertise

of each brand and their teams, which create their

unique identities. This unmissable hands-on beauty

event brings together, under one roof and for a lim-

ited time only, leading beauty brands, the most inno-

vative products, exclusive services and immersive

experiences, all of which reflect the unique expertise

of Sephora’s teams in product curation, so the Maison

can offer customers around the globe the best the

beauty world has to offer, while still maintaining its

socially conscious approach to beauty and staying true

to its strong convictions. Welcoming several thou-

sand customers over two to three days, SEPHORiA

also demonstrates Sephora’s ability to build loyalty

and keep its communities engaged through person-

alized relationships, with an entire day dedicated to

its Gold members in Europe, and unique perks for

members of its loyalty program – the largest beauty

community in the world made up of 70 million loyal

customers. SEPHORiA was first launched in the United

States, but has since gone international, with SEPHORiA

events returning to Atlanta, Paris and Shanghai, and

taking place for the first time in Rio de Janeiro and

Dubai in 2024. SEPHORiA 2024 was a success, with

25,000 tickets sold, 231 partner brands showcasing

their latest innovations, 76 masterclasses led by the

founders of brands and other experts as well as billions

of views from press and social media content