These Maisons draw their energy from their excep-

tional heritage, innovative mindset and receptive

outlook. The Group supports their development in a

spirit of entrepreneurship, long-term vision and respect

for what makes each of them so powerful and unique.

As ambassadors of an authentic art de vivre, it is our

responsibility to set the right example in every aspect

of our business, from product design to the experience

that customers have throughout their relationships with

the Group’s brands; from investment choices to social

and environmental initiatives. Because what we do

requires a diverse range of talent, we are committed to

training teams that embody excellence. Because pass-

ing on skills is an integral part of our culture, we want to

use that opportunity to promote social inclusion and

employment. Because our crafts make the most of

nature at its purest and most beautiful, we see preserv-

ing the environment as a strategic imperative.

The values and actions encompassed by our sustain-

ability-focused approach emerge from a tradition that

dates back to the origins of our Maisons and forms an

integral part of our heritage. Our long-term success

depends not only on the Group’s solid business model

and profitable growth strategy, but also on our unwa-

vering commitment to creativity, excellence, and our

environmental impact and corporate citizenship.

Business performance

— Combining profitable growth and sustainability with

commitments to creativity and excellence.

— Applying our creative passion to the art de vivre to

which our customers aspire.

— Strengthening our position as a global leader.

— Being the benchmark for managing and developing

high-quality brands.

Nurturing talent

— Encouraging all our employees to reach their full

career potential and achieve their aspirations.

— Developing diversity and the wealth of human

resources at our companies in all the countries

where we operate, and encouraging initiatives in

these areas.

— Contributing to the knowledge and preservation

of our crafts outside the Group in addition to our

own expertise as artisans and designers.

Environment

— Working together to preserve the planet’s resources.

— Design and develop products that are compatible

with environmental concerns, reporting on our

policies and projects and the progress achieved in

meeting our objectives.

— Contributing to environmental protection above

and beyond factors directly related to our opera-

tions by entering into active partnerships with

cooperating businesses, local authorities and

nonprofits.

Partnerships and support

— Maintaining and strengthening responsible

relationships with our partners, suppliers and

subcontractors.

— Implementing a patronage program for the widest

possible public benefit which reflects and transmits

our fundamental values.

— Providing active support for major causes, human-

itarian projects and public health programs.

— Developing initiatives in support of art and

young people.

Responsible model

dedicated

to excellence

Forged over generations by alliances between Maisons

– weaving together their traditions of excellence

and creative passion – LVMH has built its leading

position on a unique portfolio of iconic brands.