LOUIS VUITTON

VICTORY TRAVELS

IN LOUIS VUITTON

Louis Vuitton returned as Title Partner of the 37th

America’s Cup Barcelona, from August 22 to October 27,

2024, thus continuing the legendary voyage that began

40 years ago in 1983, when the Maison first embarked

on its partnership with the America’s Cup.

To mark the occasion, the French Maison crafted

the Louis Vuitton Cup and two brand-new Trophy

Trunks for the Louis Vuitton Cup and the Louis Vuitton

37th America’s Cup Barcelona. The trunks – made to

measure at the Maison’s historic Asnières workshops

– held the Auld Mug, a silver ewer that has been pre-

sented to the winner of the America’s Cup ever since

1851, and the Louis Vuitton Cup, awarded to the winner

of the qualifiers since 1983. Combining craftsmanship

and tradition, the trunks are characterized by the

iconic Monogram canvas and the “V” symbolizing both

“Victory” and “Vuitton”. In 2024, the “Challenger” for

the Louis Vuitton Cup launched out into the waters

of the Mediterranean to challenge the “Defender”,

winner of the previous year’s competition. The ulti-

mate winner was Emirates Team New Zealand, which

defeated the Challenger, INEOS Britannia, to take

home the Auld Mug.

On October 15, Louis Vuitton also proudly announced

that it had been inducted into the America’s Cup Hall

of Fame, receiving the prestigious Sir Richard Francis

Sutton Medal.