8 9

Ready for the future

Throughout 2024, our Group invested and worked to further enhance the desira-

bility of its very high-quality products, whose long-term outlook is strong. Our cus-

tomers are still as loyal as ever to our Maisons and their latest releases, while

demand for the finest craftsmanship and masterful expertise is mounting steadily

all over the world. Authentic design and expert craftsmanship never go out of style:

of that I am sure.

Everywhere around the world, we are positioned to seize opportunities as soon as

they arise. In Paris, for example, where tourism is recovering, we are pursuing major

projects for our brands; in Asia and the United States, which are undergoing

profound changes, other developments are also being pursued, with a number of

remarkable innovations.

Lastly, a number of our Maisons and Group central functions have passed on the

torch to a new generation. They have handed down their experience, and an influx

of fresh energy is now at work, which is a vital step. More important than anything

else, though, is the entrepreneurial family spirit running through LVMH’s identity,

culture and independence of mind, which continues to be the source of the Group’s

greatest strength amid the prevailing uncertainties, along with its long-term vision:

the strength to confidently and consistently follow the path of the highest quality,

creativity, commitment and excellence in all we do.

“Throughout 2024, our Group invested

and worked to further enhance

the desirability of its very high-quality

products, whose long-term outlook

is strong.”