122 123

Zenith rounded out its Defy collection, adding a

chronograph version to the Defy Skyline line and

introducing the Defy Extreme Diver, a diver’s watch

inspired by the first 1960s models. The Chronomaster

Triple Calendar added a new complication to the

Chronomaster line.

L’Épée 1839, a prestigious high-end Swiss clockmaker

known for its exceptional mechanisms and complica-

tions, joined LVMH.

Chaumet, which achieved further growth, enjoyed

major media coverage thanks to its design of the med-

als for the Paris 2024 Olympic and Paralympic Games.

In Venice, an event showcasing its latest high jewelry

collection, Chaumet en Scène, was a major commercial

and promotional success. Chaumet & Nature, the first

large-scale high jewelry exhibition to be held in Qatar,

opened in November. The Maison continued to

expand its Bee My Love collection, which maintained

its excellent momentum, and opened its first stores in

Italy (Rome) and Thailand (Bangkok).

Fred generated robust revenue through sales of its

high jewelry pieces. Highlights of the year included

the rollout of the “Fred: The Sunshine Jeweler” cam-

paign, the unveiling of the new Monsieur Fred Ideal

Light high jewelry collection, the launch of the Pretty

Woman Sunlight Message necklace collection and a

new creative collaboration with the French Open.

Repossi celebrated the 10th anniversary of its Serti

Sur Vide high jewelry collection and entered into a

unique partnership with the Centre Pompidou to pay

tribute to the works of sculptor Constantin Brancusi

2025

Outlook

The Watches and Jewelry business group will

continue to pursue its target of gaining market

share. In a still uncertain economic and geopo-

litical environment, the Maisons will continue

to strictly manage costs and remain selective in

their investments. The priority is on pursuing

innovation and enhancing the desirability of

collections as well as continuing the quality-

driven development of directly operated stores.

Production capacity will continue to be ramped

up, with the expansion of the Bvlgari manufac-

turing facility in Valenza and the Hublot facility

in Nyon. Tiffany & Co. will continue to enrich its

iconic lines with the launch of new models, nota-

bly in its Bird on the Rock and Jean Schlumberger

collections, while continuing to renovate its store

network. The opening of new flagship stores in

Tokyo (Ginza Tower) and Milan (Monte Napoleone)

will be among the highlights of the year. Bvlgari

will take the opportunity in 2025 – the Year of

the Snake according to the Chinese zodiac – to

roll out a program of events promoting its iconic

Serpenti line, beginning with an exhibition in

Shanghai starting in January. TAG Heuer will

scale up its partnership with Formula 1 entered

into in 2024. The Maison will add to its iconic

lines and launch a next-generation smartwatch.

Exceptional new watch models featuring innova-

tive technologies will also be unveiled. Hublot will

celebrate the 20th anniversary of its Big Bang line

with limited editions and an immersive experience

at the Watches & Wonders trade show. Zenith will

celebrate its 160th anniversary. Chaumet will step

up communications around its Bee My Love col-

lection and take part in the World Expo in Osaka.

Fred will continue to develop its iconic collections,

with two major launches planned for Force 10 and

Chance Infinie. Repossi will continue the rollout

of its new store concept worldwide.

1. TAG Heuer

2. Fred

3. Repossi

4. 8. Tiffany & Co.

5. Bvlgari

6. Zenith

7. Hublot

9. Chaumet

OUR MAISONS

TAKE ACTION

—

BVLGARI AND SAVE

THE CHILDREN

In 2009, Bvlgari committed to providing

a better future for the world’s most vulnerable

children by launching a partnership with

Save the Children. Over the past 15 years, more

than 2.4 million children have been helped

through concrete actions ensuring quality

education youth empowerment responding

to emergencies and fighting poverty

Throughout this longterm partnership Bvlgari

has raised over 115 million dollars through

the sales of a custommade jewelry collection

created for Save the Children with

a donation of 95 for each piece sold