LOUIS VUITTON

JOURNEY INTO THE HEART

OF LOUIS VUITTON

AND ITS LEGACY AS

A HOUSE OF CULTURE

On November 15, 2024, Louis Vuitton unveiled Louis

Vuitton 57th Street NYC, the Maison’s temporary land-

mark in New York while its iconic Fifth Avenue store

undergoes a three-year renovation.

The bold new space takes visitors on a journey into

the heart of Louis Vuitton and its legacy as a house of

culture. The store’s historic Art Deco building is adorned

with a monumental installation framing the immense

arched window that stretches across its brick façade.

The entry space opens into a soaring atrium featuring

freestanding sculptures developed with Shohei

Shigematsu, New York-based partner of renowned

architectural firm OMA. In a surrealist convergence of

Louis Vuitton’s trunk-making heritage and the city’s

emblematic skyscrapers, four towers of iconic Courrier

Lozine 90 trunks stand over 50 feet high.

The fourth floor showcases the Maison’s cultural and

culinary vision: a fascinating experience developed

exclusively for New York. Le Café Louis Vuitton – a café

cum library space, restaurant and bar – is conceived to

be a lively destination for visitors to feel immersed in a

singular atmosphere. Blending cultural inspiration and

relaxation, Le Café is the latest destination in the culi-

nary journey of Arnaud Donckele (head chef at Cheval

Blanc Paris) and Maxime Frédéric (head pastry chef at

Louis Vuitton), overseen by up-and-coming New York

chefs Christophe Bellanca and Mary George. Lastly, Le

Chocolat Maxime Frédéric at Louis Vuitton has its first

US space inside the store serving an assortment of

handmade chocolate bars and signature specialties