The Watches and Jewelry business group proved

resilient in the face of mixed trends across different

markets, once again backed by the expert crafts-

manship of the watchmaking Maisons and the bold

innovation strategy of the jewelry Maisons. Business

was also buoyed by the selective expansion of their

retail networks, promotional events and partnerships

with artists and athletes.

Tiffany & Co. showcased its iconic Tiffany T, Lock,

HardWear and Knot lines in its global “With Love, Since

1837” campaign. Inspired by the celebration of love

– the thread running through its collections – the cam-

paign received a very positive response. In 2024, the

new store concept was rolled out to nearly 50 stores,

with nearly one-quarter of the store network having

been renovated since the Maison joined LVMH.

This ongoing transformation – including new store

openings and renovations in Monaco, Madrid and

Bal Harbour, Florida – set the stage for growth in

the Maison’s iconic high jewelry collections. The

Landmark – the Maison’s iconic flagship on New York’s

Fifth Avenue, and the first to be renovated – achieved

record-breaking revenue in 2024. Céleste – the 2024

Blue Book high jewelry collection, unveiled in Beverly

Hills, followed by Madrid and Beijing – drew inspiration

from the boundless imagination of Jean Schlumberger,

the Maison’s first designer. The Tiffany Wonder exhi-

bition held in Tokyo featured hundreds of masterpieces,

retracing nearly 200 years of expert craftsmanship

and modernity. The new Tiffany Titan by Pharrell

Williams collection was exceptionally well received.

For the 50th anniversary of the first pieces designed

by Elsa Peretti the Maison showcased another facet

of her work exemplified by the Bone Cuff bangle and

its ring version

Bvlgari achieved recordbreaking revenue in high

jewelry and luxury watches as well as market share

gains The Maison celebrated its 140th anniversary

with a new brand campaign entitled Eternally Reborn

In Rome, the Baths of Diocletian were the backdrop

for the unveiling of the Aeterna high jewelry collection,

which also tied in with this celebration. Bvlgari pushed

the boundaries of jewelry-making to craft the excep-

tional pieces featured in the collection. The 140-carat

Aeterna necklace – the most expensive high jewelry

piece sold in the past decade – highlighted the

Maison’s singular expertise in working with diamonds

and colored gemstones alike. Bvlgari launched the

new Tubogas jewelry collection, a contemporary take

on its iconic 1950s line, and unveiled Octo Finissimo

Ultra COSC, which set a new record for the world’s

thinnest watch. Flagship stores were opened in Costa

Mesa (California), Dubai, Riyadh, Bangkok and Paris.

A documentary film titled An Emperor’s Jewel, featur-

ing the Maison’s ambassador Priyanka Chopra Jonas,

drew back the curtains on the making of the Bvlgari

Hotel in Rome and paid tribute to the excellence

of Italian craftsmanship.

TAG Heuer confirmed its status as an avant-garde

watchmaker by launching the Monaco Split-Seconds

Chronograph with its split-seconds complication and

strengthened its ties with the world of sports, in par-

ticular as part of the 10-year partnership announced

between LVMH and Formula 1. The TAG Heuer Formula

1 x Kith limited editions were a success, reviving an

iconic 1980s line, and the Aquaracer and Carrera lines

were expanded. The Maison returned to eyewear with

Thélios, unveiling its first collection at LVMH Watch

Week. Thirteen new stores were opened in 2024.

Hublot continued to showcase its expertise, launch-

ing unique pieces such as the new MP10 Tourbillon

Weight Energy System and the visionary Arsham Droplet

pocket watch designed in collaboration with artist

Daniel Arsham A Big Bang model made from recycled

materials was designed in collaboration with Novak

Djokovic As well as being the Official Timekeeper of

UEFA Euro 2024 the Maison teamed up with sailor

Alan Roura for the 2024 Vendée Globe yacht race

2024

Highlights

OUR MAISONS

TAKE ACTION

—

TIFFANY IS COMMITTED

TO PROTECTING THE OCEANS

Tiffany launched the “Love For Our Oceans”

initiative by developing the T Smile bracelet,

whose chain is made entirely out of recycled

plastic waste recovered from the oceans.

A contribution of 100 to 200 dollars for each

bracelet sold will be donated to The Nature

Conservancy, with a total minimum contribution

of one million dollars Tiffany has partnered

with this nonprofit since 2007 Its objective

is to preserve 30 of terrestrial and marine

ecosystems In addition with the support

of its foundation Tiffany has helped create

30 protected marine areas across

the worlds oceans covering a total

surface area of 13 million sqkm