LIFE 360

environmental program:

Making sustainability desirable

In 2024, LVMH embedded its environmental program

in Japan, Italy, Brazil, Mexico, the United States and China,

organizing gatherings modeled after the LIFE 360 Summit

held at the UNESCO headquarters in 2023 to share progress

on the roadmap, inform attendees about areas of progress

and discuss innovations arising from different cultures that

help make sustainability a source of desirability.

The LIFE 360 program’s biodiversity, circular design,

traceability and climate targets made it possible

to meet new requirements under the Corporate Sus-

tainability Reporting Directive (CSRD). Arrangements

for gathering information from the Group’s 75 Maisons

were tightened up to make environmental data more

robust. At the same time, steps were taken to speed

up the implementation of action plans by putting in

place cross-functional task forces with the main Group

functions (Purchasing, Logistics, Marketing, and IT)

and rolling out a training program adjusted to address

environmental issues facing LVMH’s main business

lines. The LIFE Academy at La Millière, a biodiversity

reserve run by a nonprofit launched by Yann Arthus-

Bertrand, officially opened on October 1, 2024. This

location is well suited to reconnecting with nature,

mirroring LIFE 360’s purpose: an alliance of nature

and creativity in support of products with high

environmental quality.

Scaling up circular models

In 2024, 33% of materials used to make the Maisons’

products and their packaging were sourced through

recycling processes This result is testament to the

Maisons progress on sustainable design For instance

Louis Vuittons zerowaste strategy applies right from

the product design phase a good example being the

Zippy Wallet which is made from a unique supple

leather offcuts of which are used to strengthen the

product This strategy is amplified by the scaling up

of the circular economy through LVMH Circularity

an ecosystem aimed at consolidating all the Group’s

packaging, product and component recycling pro-

cesses and facilitating the reuse of recycled materi-

als in production processes to minimize the Group’s

environmental impact.

Over 290,000 linear meters of fabric and 4,500 square

meters of leather have been reused thanks to Nona

Source, a platform that resells unused textiles – and now

also leather – from the Group’s Maisons. The Fashion

& Leather Goods, Watches & Jewelry, Perfumes &

Cosmetics, and Selective Retailing Maisons continue

to roll out repair, care and refill services to maximize

product life spans, supported by a working group

coordinated at Group level focused in particular on

harmonizing service standards.

In 2024, over 10 million products were repaired, refilled

or taken back: for example, as well as offering a lifetime

guarantee on its products, RIMOWA offers its custom-

ers a takeback program named “Re-Crafted”, available

in Germany, elsewhere in Europe, Japan and South

Korea. Meanwhile, Guerlain launched refills for its

iconic Terracotta foundation, reducing the product’s

carbon footprint by 30%.

Ensuring traceability

and transparency

Ensuring full traceability across Maisons key supply

chains begins with knowing the country of origin

which is now the case for nearly 100 by volume of

strategic materials purchased It also involves the

ability to ensure traceability across every step from

field to final product. This system is based on a col-

laborative approach, between the Group’s Maisons

or within a given industry, to increase efficiency and

facilitate compliance by suppliers. The Perfumes &

Cosmetics Maisons have chosen to adopt a shared

approach with TRASCE (Traceability Alliance for

Sustainable Cosmetics), a consortium that works

together to map supply chains using a shared digital

platform, Transparency-One. Software companies

conducted tests ahead of the rollout to the Group’s

relevant Maisons of a unique automated and com-

prehensive supply chain mapping tool to cover

materials used by Fashion & Leather Goods and

Watches & Jewelry. In 2024, LVMH also accelerated

the rollout of systems to provide customers with

product-related information, allowing them to trace

the raw materials used in the Maisons’ exceptional

products. Following the deployment of tools that

can  measure environmental impact, information can

now be provided to customers on the Maisons’

websites via a QR code or directly on product labels.

Overall, 31,000 products made by the Group’s Maisons

are now covered by such a system. Ruinart opted

to set up a Transparency Platform detailing informa

tion about its champagne production cycle from

grape to glassincluding packaging and transporta

tion Sephora introduced two new sustainability

certifications Clean at Sephora and Planet Aware

at Sephora to inform customers about product

formulations and environmental commitments given

by its partner brands