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GUERLAIN

OR NORME, AN ODE

TO GOLD, THE MOST

NOBLE OF ALL METALS

Gold – a symbol of excellence, success and timeless-

ness – is intrinsically linked to the House of Guerlain.

This most precious of metals, with its unique properties,

emerged very early on in the Maison’s history, like a

guiding thread, a hallmark, coursing its dazzling hue

through its creations. In 1853, the Bee Bottle created for

Eau de Cologne Impériale was decorated with embossed

bees, each of them delicately hand-gilded. In 1937,

the Coque d’Or fragrance came in a gilded dark blue

crystal bow-tie-shaped bottle, in a tribute to Diaghilev’s

ballet. Gold also often adorns the Maison’s skincare

and makeup containers: the Divinora range features

hammered gold packaging, while the Parure Gold 24K

radiance-boosting primer, offering 24-hour hydration,

is infused with pure 24-carat gold flakes.

During the 2024 Olympic and Paralympic Games in

Paris, gold glittered at Guerlain once again, celebrated

in the Or Norme photo exhibition, which showcased

the Maison’s affinity with sports and the collective

pursuit of excellence. The exhibition featured works

by 16 artists, all inspired by this precious metal.

Enriched and ennobled with gold, the pieces were

all radiant reflections of the boundless creativity of

contemporary photography.